What's the role? We’re looking for a strategic and execution-focused Trade Marketing Manager - Paid & Earned Media to join our high-performing Client Marketing team. Reporting to the Trade Marketing Director - Content, you’ll be responsible for increasing visibility, engagement, adoption, and advocacy for News Corp Australia's people, commercial brands, products and services across the B2B market. You’ll lead the delivery of paid media campaigns and earned PR initiatives, helping to shape and amplify the stories that matter to our clients, agencies, and the broader trade ecosystem. This is a hybrid role, requiring both media buying expertise and strong editorial instincts - someone who can write, pitch, plan and execute with precision and pace. Key Responsibilities Build and manage an annual paid and earned media calendar aligned to client marketing and business prioritiesIdentify opportunities that enhance News Corp Australia’s visibility, commercial influence, and thought leadershipDevelop business cases for key placements and PR initiatives, articulating objectives, audience fit, investment, and ROINegotiate paid media placements and contracts across key digital and social trade environmentEnsure value delivery and strategic alignment from all paid publisher partnershipsPlan, brief, book, and optimise paid campaigns across trade publishers and social platformsBrief creative to Roller, our in-house agency, and manage production timelines across digital formatsDeliver campaigns end-to-end - on time, on brand, and on budgetTrack performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.)Partner with Corporate Affairs to identify and deliver earned PR opportunitiesBuild strong relationships with trade editorial teams and pitch stories that support our marketing objectivesSecure high-impact editorial placements and track outcomes through media monitoring and sentiment analysisLead collaboration across internal stakeholdersBuild and maintain deep relationships with key trade publication teams – both commercial and editorialRepresent News Corp Australia externally with clarity, professionalism and strategic intent Who are you? You’ll have at least 5 years’ experience in trade marketing, PR, media buying or content marketing, preferably within a media, publishing or agency setting. You’re a natural collaborator, confident communicator, and strategic thinker who isn’t afraid to roll up your sleeves. You bring experience managing campaigns end-to-end - from negotiating with publishers to writing the copy, briefing creative, and tracking performance. You're adept at balancing creative instinct with commercial rigour, and you’re driven by outcomes, not just output. Above all, you take initiative, thrive in complexity, and bring others along with you. You’re a Collaborative Self-starter Who Thrives In a Fast-paced Environment And Understands How To Cut Through In The B2B Space. You Bring A growth mindset and collaborative energyProven project ownership from idea through to executionA love of writing and an eye for PR-worthy storiesStrong instincts for identifying content that drives engagement and influenceThe ability to manage multiple stakeholders while balancing brand, commercial and creative prioritiesHigh emotional intelligence, excellent communication skills, and a keen eye for detailA solid understanding of the Australian media and trade publishing landscape News Benefits News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include: Exclusively ours - Access to publications and products from across the News Corp familyHealth & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognitionFinancial wellbeing - Support on making the most of your moneyPerks & discounts - Exclusive offers across a range of products and servicesGiving back - Make a difference to our communities.Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms Who are we? We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek. Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields. In February 2025, News Corp Australia's National Client Partnerships Team was named Sales Team of the Year at the 2024 AdNews Agency of the Year Awards. This prestigious award is testament to the dedication, passion, and innovation that drive our talented team of Client Partnership professionals. What’s next? Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know. If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section. Category Client Partnerships
