CloudTechX is seeking an experienced performance marketing professional to drive user acquisition and conversion for our fintech platform. You'll spearhead data-driven marketing campaigns to grow our user base. Performance Marketing Strategy & Execution Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting) Manage campaign budgets and optimise for maximum ROI across all acquisition channels Build tracking frameworks that capture every meaningful user interaction Execute rigorous A/B testing methodologies to continuously improve conversion rates Analyse user acquisition funnels and identify optimisation opportunities Analytics & Reporting Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories. Develop targeting segments that find our perfect customers Develop dashboards to visualise performance and communicate results to stakeholders Implement advanced targeting and segmentation strategies across platforms Work with technical teams to optimise landing pages for conversion Utilise marketing automation tools to improve campaign efficiency Maintain expertise in emerging performance marketing technologies and approaches Requirements 7 years of performance marketing experience (digital battle scars included) Fintech industry knowledge deep enough to explain blockchain at a dinner party Equal passion for creative campaigns and spreadsheet analysis A track record of driving results
