Job Description Analysis teams identify client needs, analyse processes, and propose solutions to align with strategic goals. While fostering efficiency and ensuring organizational success through systematic approaches, they also mediate between clients and engineering teams to ensure project clarity. As a Lead Business Analyst at Endava, you play a key role in agile software delivery by shaping product backlogs, defining clear requirements, and ensuring business value is delivered iteratively. You work closely with cross-functional teams and clients to translate business needs into user stories and support prioritisation and planning. You actively contribute to agile ceremonies - such as sprint planning, daily stand-ups, and retrospectives - to keep delivery focused, collaborative, and adaptive. Responsibilities: Establishing and building relationship with the client's stakeholder through deep understanding business domain and consultancy. Gathering and analysing business requirements. Providing solution directions and recommendations based on the client's needs, environment specifics and industry trends. Creating and keeping up to date product backlog (creating user stories and acceptance criteria from the product vision and epics). Working closely with engineering team and ensuring that user stories are implemented in line with the product vision and timelines. Understanding the market reasoning behind given requirement and ensuring that development team deliver it according to global business goals and feature specifics Closely observing industry trends in the area of application design and proposing new solutions to the client processes and the product