Motor Hut Prestige is a leading South Australian dealership specialising in quality pre-owned prestige and luxury vehicles. We are committed to providing exceptional customer service, premium vehicles, and a seamless purchasing experience. As our business continues to grow, we are seeking a motivated and creative Marketing Specialist to strengthen our brand, increase customer engagement, and support business growth. About the Role We are looking for an experienced Marketing Specialist to develop and implement innovative marketing strategies that promote our dealership, enhance brand awareness, and generate quality sales leads. The successful candidate will play a key role in supporting the dealership's sales and business development objectives through effective digital and traditional marketing initiatives. Key Responsibilities • Develop and implement marketing strategies to promote Motor Hut Prestige's vehicles, finance solutions, and dealership services. • Plan, coordinate, and manage digital marketing campaigns across the company website, Google Ads, social media platforms, email marketing, and online automotive marketplaces. • Conduct market research and analyse customer preferences, industry trends, competitor activities, and market opportunities to support business growth. • Coordinate advertising campaigns, vehicle promotions, seasonal sales events, and special marketing initiatives to increase customer enquiries and vehicle sales. • Create, edit, and publish engaging marketing content, including vehicle advertisements, website updates, social media posts, promotional materials, and email campaigns. • Monitor the effectiveness of marketing campaigns using analytics tools and prepare reports with recommendations to improve campaign performance and return on investment. • Work closely with the sales team to generate qualified leads, improve customer engagement, and support sales targets. • Coordinate with external advertising agencies, photographers, graphic designers, media partners, and digital marketing providers to deliver effective marketing campaigns. • Ensure all online vehicle listings, website content, and marketing materials are accurate, up to date, and consistent with the company's brand identity. • Assist management in developing long-term marketing initiatives that strengthen customer relationships, improve brand recognition, and support the continued growth of the dealership. Skills & Qualifications • Bachelor's degree in Marketing, Business, Communications, or a related discipline. • Minimum 1 year's relevant experience in a marketing or digital marketing role. • Experience in the automotive, retail, or a related industry will be highly regarded. • Strong knowledge of digital marketing, branding, SEO/SEM, social media advertising, and campaign management. • Experience with Google Analytics, Meta Business Suite, CRM systems, and content management platforms is desirable. • Excellent written and verbal communication skills. • Strong organisational, analytical, and project management skills. • Ability to work independently and collaboratively in a fast-paced environment. What We Offer • Full-time permanent employment. • Competitive salary of $80,000 – $85,000 per annum plus superannuation. • Supportive and collaborative working environment. • Opportunity to work with one of South Australia's leading prestige vehicle dealerships. • Ongoing professional development and career progression opportunities. How to Apply If you are a passionate marketing professional looking to build your career within the automotive industry, we would love to hear from you. Please submit your resume and cover letter outlining your qualifications, experience, and suitability for the position. Only shortlisted applicants will be contacted
