Job Description About the role We're looking for a commercially minded Digital Marketing Manager who thrives on turning global strategy into pipeline. You'll lead campaign delivery across North America and ANZ, orchestrating activity across LinkedIn, Google Ads, programmatic display, email, events, webinars, and ABM to drive reach, engagement, and conversion. You'll own the full build, from agency briefing and creative trafficking through to pre-launch quality control, working closely with the Marketing Automation team to keep UTM governance and Salesforce campaign mapping in place and accurate. Sitting within the Global Digital Marketing team and reporting to the Senior Director of Digital Marketing, you'll work with Growth Marketing, Reputation, our paid media agency, Marketing Automation, RevOps, and Sales to make sure every campaign is built to spec, tracked correctly, and optimised to pipeline outcomes. What you'll do Translate digital strategy briefs into live campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars, and ABM Own end-to-end orchestration from agency briefing through campaign setup and creative trafficking, partnering with the Marketing Automation team to keep UTM governance and Salesforce campaign mapping in place Oversee every campaign element before it goes live, holding the line on build quality and tracking accuracy Interrogate funnel, conversion, and attribution data to find what's driving results and what's dragging them down, then act on it Contribute to funnel performance reporting with clear commentary on what's working, what isn't, and what needs to evolve Apply a deep analytical mindset and continuous optimisation to improve ROI, funnel visibility, and campaign efficiency Manage day-to-day agency relationships for paid media execution, holding partners accountable to agreed deliverables, timelines, and performance benchmarks Act as the operational bridge between agency output and internal stakeholder expectations
