Job Description We’re looking for a Senior Digital Product Owner to lead and transform AFCA’s digital customer experience across key consumer and member journeys. Sitting within the Customer Experience and Membership Services team, this is a high-impact role responsible for shaping AFCA’s digital front door - driving measurable improvements in customer outcomes, accessibility, and operational efficiency. You’ll own the end-to-end digital product lifecycle, working at the intersection of CX, operations, data, technology and communications to deliver digital experiences that are simple, accessible and trusted. In this role you will: Own the product vision and roadmap aligned to AFCA’s Customer Experience strategy Translate business priorities into clear, measurable outcomes (e.g. improved CX and accessibility, increased digital adoption and drive operational efficiency) Take accountability for end-to-end product delivery – from discovery and prioritisation through to delivery, optimisation and continuous improvement Drive data-led decision making, using customer insights, behavioural analytics and experimentation to prioritise and optimise outcomes Lead digital customer journey improvements across both Consumer and Member experiences, including accessibility and equity of access Manage and prioritise the product backlog, ensuring focus on highest-value initiatives Partner across CX, IT, Data, Communications and Operations to deliver integrated, cross-functional outcomes Influence and communicate to senior stakeholders and navigate competing priorities to maximise value delivery Act as the single point of accountability for product decisions, trade-offs and outcomes
