Full-time Content Creator position available with competitive salary. Work in a dynamic team in Manly NSW 2095 Manly Surf School is a premier provider of surfing education and outdoor lifestyle experiences located in Manly, NSW. Operating in a highly competitive tourism and recreational market, the business requires a sophisticated digital presence to maintain its market leadership. The Content Creator (Marketing) is a critical professional role responsible for developing and executing the school's digital narrative, ensuring that all published material aligns with the brand's identity while driving commercial growth through audience engagement and conversion. About the role The Content Creator (Marketing) is responsible for the end-to-end creation, curation, and publication of digital content across all social media and online platforms. The primary objective of this role is to promote Manly Surf School's services, build brand awareness within local and international markets, and increase sales through strategic digital storytelling. This role requires a blend of creative production skills and analytical marketing expertise to ensure content reaches and resonates with the target demographic. Duties and Responsibilities Content Strategy and Planning Developing comprehensive content calendars and marketing strategies aligned with seasonal surfing trends and business objectives. Conducting market research to identify emerging digital trends within the surf and outdoor lifestyle sectors. Defining target audience personas to ensure content is tailored for maximum engagement and conversion. Digital Content Creation Conceptualising, capturing, and editing high-quality photography and video content featuring surf lessons, beach culture, and school events. Drafting professional copy for social media posts, ensuring a consistent brand voice across platforms including Instagram, Facebook, TikTok, and LinkedIn. Designing graphic assets for digital advertisements, newsletters, and promotional banners. Social Media and Platform Management Managing the daily operations of all social media accounts, including scheduling posts and monitoring community interactions. Implementing growth strategies to increase follower counts and enhance organic reach across digital platforms. Engaging with the online community by responding to comments and messages to foster brand loyalty. Copywriting and Editorial Researching and writing long-form blog content for the company website to improve Search Engine Optimisation (SEO) and establish brand authority. Drafting email marketing campaigns and newsletters to communicate promotions and school updates to the existing database. Ensuring all written material is grammatically correct, factually accurate, and compliant with Australian consumer law regarding advertising. Performance Analytics and Reporting Utilising analytical tools (e.g., Google Analytics, Meta Business Suite) to track the performance of digital content and marketing campaigns. Preparing monthly reports for the Owner detailing Key Performance Indicators (KPIs) such as reach, engagement rates, and conversion metrics. Adjusting content strategies based on data-driven insights to optimise Return on Investment (ROI). Essential Skills Qualifications needed: Minimum Bachelor level or equivalent relevant work experience Minimum one year of work experience on relevant position What We Offer Competitive salary based on experience Opportunities for professional growth and training A supportive and dynamic work environment Work on exciting projects with cutting-edge technology Salary: The role offers a remuneration package ranging from $75,000-$95,000 plus superannuation for a 38-hour work week. How to Apply: 11 Recruitment is your pathway to securing this exciting opportunity. We are looking forward to facilitating your application and potentially welcoming you to a company that values expertise. Apply now and let us help you take the next step in your career. Code; BARR0059
