About Our Client Our client is a purpose-driven organisation undergoing significant digital transformation and growth. With a strong focus on customer experience, engagement and conversion, they are investing heavily in their marketing technology ecosystem to create smarter, more personalised customer journeys. As part of this evolution, they are seeking a Marketing Automation Specialist to take ownership of their automation capability, optimise lead nurturing programs and play a key role in evaluating and implementing a future-state marketing automation platform. About the Role This is a highly impactful role that sits at the intersection of marketing, data and technology. You'll own the day-to-day management of marketing automation programs, working closely with digital, paid media and broader marketing stakeholders to ensure leads are captured, nurtured and converted effectively. A key focus of the role will be supporting the evaluation and migration of the current marketing automation platform, making this an exciting opportunity for someone who enjoys both optimisation and transformation projects. Key Responsibilities Manage and optimise marketing automation workflows and customer journeys Build, test and improve automated nurture programs and lifecycle communications Lead or support a major marketing automation platform migration Maintain CRM integrations, audience segmentation and data integrity Develop and optimise email marketing campaigns and automated communications Analyse automation performance and provide actionable recommendations Collaborate with digital and marketing teams to improve lead conversion Manage technical integrations and vendor relationships Drive continuous improvement across marketing automation processes About You Experience with Salesforce Marketing Cloud or similar automation platforms Strong understanding of CRM, customer journeys and lifecycle marketing Experience managing automation workflows and nurture programs Exposure to platform migrations, CRM integrations or marketing technology projects Analytical mindset with strong attention to detail Ability to translate business requirements into technical solutions How to Apply Click APPLY or contact Dominic Roy at droy@sharpandcarter.com.au for a confidential discussion.
