Successful and Growing Non Bank Lender Multi brand & Product Suite Fast Paced, Dynamic Culture • High-growth travel powerhouse backed by one of the world’s largest travel brands • Lead CRM, automation & digital transformation while managing a team of 3 • Travel perks BIG growth plans Join one of Australia’s most exciting consumer growth stories, where high-performance marketing, customer experience and digital innovation collide. Backed by a globally recognised travel giant, this business offers the best of both worlds — major scale, investment and stability combined with the agility, pace and entrepreneurial mindset of a fast-growing challenger brand without the red tape. With significant transformation underway across CRM, personalisation, digital performance and customer lifecycle marketing , this is a rare opportunity for a commercially savvy Digital & CRM Manager to step in and shape the next phase of growth. The Gig This is not a BAU CRM role. You’ll sit at the centre of a major marketing transformation, owning CRM, lifecycle marketing and digital performance capability across acquisition, retention and customer engagement.You’ll partner across marketing, product, media and leadership teams to build smarter customer journeys, improve personalisation, optimise performance marketing outcomes and drive meaningful growth at scale — while leading and scaling a newly formed team of 3. This is a highly visible role with genuine influence, ownership and the opportunity to shape capability, culture and ways of working from the ground up. Your Playbook • Own CRM, lifecycle marketing and customer personalisation strategy • Lead omni-channel automation journeys across Salesforce Marketing Cloud • Drive acquisition and retention growth through segmentation and engagement strategy • Partner with agencies across paid media, SEO and performance marketing • Oversee performance insights, reporting and optimisation across digital channels • Build and lead a newly formed team across CRM and performance marketing • Shape digital capability, ways of working and marketing maturity during transformation • Collaborate with senior stakeholders to influence strategy and commercial outcomes The Dream Team Player • CRM & lifecycle expert – proven ownership of CRM, automation and customer journey strategy in high-volume consumer businesses • Digital performance understanding – strong grasp of paid media, SEO and acquisition channels with commercial focus • Agency & stakeholder leadership – able to translate data into clear, actionable outcomes • Team leadership experience – proven ability to build, lead or scale small teams in fast-moving environments • Salesforce Marketing Cloud capability – hands-on experience building and optimising automated journeys and segmentation • Industry background – travel, retail, ecommerce or tourism highly regarded • Commercial operator – balances strategy with execution and gets into the detail when needed • Adaptable mindset – thrives in fast-growth, evolving businesses where priorities shift quickly ✨ Perks • Hyper-growth business with major investment and transformation underway • Big business scale without the corporate red tape • Travel perks, flights and heavily discounted holidays • Health & wellbeing allowance • Award-winning culture and highly engaged workforce • Genuine training, development and succession planning pathways • Visible leadership team with an “anything is possible” mindset This role can be based in Gold Coast, QLD or Byron Bay, NSW. You pick Ready to help shape the future of a high-growth travel success story? APPLY NOW or get in touch with Donna Tutte to learn more. https://www.linkedin.com/in/donna-tutte-5872a78b/ Consultant donna@bluefinresources.com.au Reference number: BH-62276 Profession:DigitalDigital Marketing Manager DigitalManagement / Executive DigitalPerformance Marketer Company: BlueFin Date posted: 5th Jun, 2026
