CRM Specialist | Sydney | Fashion & Retail Join a well-established Australian fashion retailer and take ownership of CRM across a premium womenswear brand. This is a hands-on role with genuine scope - you'll manage the full email program, shape the loyalty and retention strategy, and work across a collaborative marketing team in a business that genuinely invests in its people. The opportunity: A leading Australian fashion group is looking for a CRM Specialist to develop and execute their omni-channel CRM strategy across two distinct brands. Reporting to the Head of Marketing, you'll sit within a cross-functional team and touch everything from EDM scheduling and segmentation through to loyalty programs, database management and special projects. What you'll be responsible for: Developing and implementing a comprehensive omni-channel CRM strategy across both brands Overseeing the full eDM calendar - weekly campaigns, promotions, events, store openings, loyalty and automated emails Driving segmentation strategy and testing to optimise opens, revenue and engagement Managing CRM databases and ensuring compliance with AU & NZ privacy laws Owning reporting and analysis - weekly, monthly, quarterly and annual Supporting loyalty program execution online and in-store, including terms, events and user journey improvements Contributing to strategic projects including CRM re-platforming and website optimisation Collaborating with Brand, Digital, Retail and Customer Care teams What you'll bring: Solid experience in a CRM, EDM or retention marketing role - ideally within retail, fashion or e-commerce Proficiency with a major ESP and a strong grasp of segmentation, automation and testing Analytical mindset with experience reporting on email and CRM performance Excellent attention to detail and the ability to manage multiple workstreams at once Comfortable working across both digital and retail environments Why join: 1 day WFH per week - flexibility built into the role Work across a well-loved fashion portfolio with genuine heritage Collaborative team culture - cross-functional exposure across marketing, digital, brand and retail Real scope - this isn't a BAU-only role. You'll contribute to strategic projects with business-wide impact Based in the heart of one of Sydney's best creative precincts If this sounds like you, apply today or email your resume straight to jayderosen@jivaro.com.au Please note, only shortlisted candidates will be contacted. For a full list of our current vacancies please visit our website: www.jivaro.com.au
