Greenway Solutions Pty Ltd is hiring a Full time Marketing Specialist role in Yatala, QLD. Apply now to be part of our team. Requirements for this role: Looking for candidates available to work: Mon morning Mon afternoon Tue morning Tue afternoon Wed morning Wed afternoon Thu morning Thu afternoon Fri morning Fri afternoon 2-3 years of relevant work experience required for this role Working rights required for this role Expected salary: $77,000 - $90,000 per year Full job description Objectives of this Role • Gain a thorough understanding of our products and services so that strategies are developed a for more-effective communications and brand awareness. • Document procedures, processes, and workflows, and recommend changes for greater efficiencies. • Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation. • Analyse existing marketing collateral with a critical eye and identify opportunities for improvement. • Support in the execution and reporting of commercial marketing activities including lead and demand generation campaigns. • Work with the marketing manager and support the commercial team with marketing requirements. • Collate market research, competitive analyses, as well as campaign results and proof of execution for invoice payments and vendor funding claims. • Support the maintenance and development of internal tools and systems, including the company website, email automation and newsletters. • Implement SEO strategies to improve website visibility and rankings. • Assist in developing and implementing marketing strategies. Responsibilities • Create and publish content designed to promote the businesses products or services on social media and digital platforms. • To grow an audience, build brand awareness and increase sales. • Schedule the release of, and updates to, marketing content on all platforms. • Track and report on key performance indicators (KPls) to measure the success of marketing efforts. • Use tools and techniques such as pay per click, SEO and tracking customer behaviour on websites to better understand online consumer behaviour; with the aim of improving marketing campaigns and increasing sales. • Create visually appealing graphics and videos for social media posts and various channels. • Event support and execution of GTS events, exhibitions, roadshows, seminar/ webinars. • Create and manage merchandising design and production. • Collaborate with team members to optimise automation and lead-nurturing process through email, content, events, and social channels. • Assist in execution of marketing plans to reach audiences through targeted channels. • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KP ls. • Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement. Required Skills and Qualifications • Bachelor's degree (or equivalent) in marketing, communications, or related field. • Minimum 3 years of working experience as a Marketing Specialist or similar roles. • Minimum of 12 months experience working in the professional turf industry. • Experience working with the products services used in the professional turf industry including plant protection, plant nutrition, equipment, and analytical diagnostic reporting. • Intimate knowledge of Unleashed software. • Excellent communication and presentation skills. • Proficiency in full Microsoft Office & G-suite, Adobe, video editing tools, email marketing platforms, Shopify, and analytics. • Can work autonomously and be a great collaborator at the same time. • Willingness to learn. • Well-organised and able to meet important deadlines. • Ability to manage and build positive relationships with all internal and external stakeholders. • Proficiency with content management systems. • Experience in planning and leading initiatives. Greenway Solutions will only contact shortlisted candidates.
