This is a Paid Search Specialist role with Peninsula Australia based in Sydney, NSW, AU Peninsula Australia Role Seniority - mid level More about the Paid Search Specialist role at Peninsula Australia At Peninsula, we’re proud to be a Great Place to Work certified organisation where high performers thrive. As part of one of the world’s largest privately owned business services groups, we’re a global leader in HR, Employment Relations and Health & Safety advisory. Across ANZ we support tens of thousands of businesses with the advice, tools and confidence to manage their people and workplace obligations. Our growth strategy is powered by digital performance marketing, and we’re now looking for a Paid Search Specialist who loves being in the platforms testing, optimising and scaling campaigns that drive real commercial results. This role is ideal for someone who enjoys owning paid search performance end-to-end, constantly experimenting, and using data to improve results. The Role This is a hands-on performance marketing role focused on driving lead generation through paid search. You’ll take ownership of campaign performance across Google Ads and other paid channels, continuously testing and optimising to improve ROI. Key responsibilities include: Manage and optimise Google Ads, Bing and paid social campaigns focused on lead generation Conduct deep keyword research, bidding strategy optimisation and audience targeting Create and test high-performing ad copy and landing page variations through A/B testing Monitor and optimise conversion funnels, CTR, CPA and ROAS Analyse campaign performance and translate insights into actionable optimisation strategies Work closely with marketing and sales teams to improve lead quality and conversion performance Identify opportunities to scale campaigns while maintaining strong acquisition costs What We’re Looking For We’re looking for someone who is passionate about paid search and performance marketing. You’ll bring: 2 years hands-on experience managing Google Ads campaigns Strong experience with keyword strategy, bid optimisation, ad testing and CRO Experience using Google Analytics, Google Tag Manager and reporting tools Experience working with Salesforce or CRM-integrated marketing environments Why Join Peninsula? Peninsula is a global brand with strong growth across ANZ, offering exceptional career progression for high performers. Our Peninsula Perks include: Enhanced Leave: Start with up to 25 days leave, increasing to 31 days after 5 years Profit Sharing Bonus: Share in the success of the business Super Service & MVP Awards: Earn $1000 and a day off for demonstrating our values Career Development: Structured career pathways with opportunities to grow your digital career Education Assistance: Ongoing professional development support Bright Exchange: Discounts across hundreds of retail brands and services Health & Wellness: $250 wellness voucher and gym discounts Social Club: Regular team events and celebrations Peninsula is an equal opportunity employer and values diversity. We encourage applications from all qualified candidates. A note to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Peninsula Australia team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities ⚙️ Managing and optimising campaigns Conducting keyword research Analysing campaign performance Key Strengths Google Ads management Keyword strategy and bid optimisation Data analysis and reporting Salesforce experience A/B testing Collaboration skills A Final Note: This is a role with Peninsula Australia not with Hatch.
