Job Description We are seeking a visionary and commercially-driven Marketing Manager to lead the marketing function for Bosch Rexroth Australia and pioneer a critical new business venture. This is a high-impact leadership role where you will not only own the brand and marketing strategy but also build a new commercial value stream from the ground up. You will be tasked with developing, launching, and scaling a customer-facing training program, turning it into a profitable division of the business. As this is initially a standalone position, it requires a unique leader who can blend high-level strategic planning with hands-on, 'roll-up-your-sleeves' operational execution to build the necessary foundations for future growth. Your Responsibilities Customer Training Value Stream Pioneer a New Business: Spearhead the creation and implementation of a new commercial training concept, establishing "Training as a Service" as a key value stream for Bosch Rexroth Australia. Strategic Alignment & Design: Gather global best practices and secure stakeholder alignment to design, develop, and structure a world-class, customer-centric training curriculum and program. End-to-End Ownership & Rollout: Lead the entire lifecycle from initial concept and business case development to the full market launch, including operational rollout, marketing, and sales integration. Ensure Profitable Growth: Develop the pricing strategy, manage the budget, and hold P&L responsibility for the training division to ensure its long-term commercial success and scalability. Marketing Leadership Own the Strategic Plan: Develop and execute a comprehensive annual marketing strategy and budget that not only supports existing business objectives but also launches and grows the new training venture. Elevate the Brand: Act as the senior brand guardian, driving thought leadership by translating complex technical solutions and training offerings into compelling, customer-centric value propositions across all content (white papers, case studies, digital content). Command the Digital Ecosystem: Direct the entire digital marketing footprint (Website, SEO/SEM, LinkedIn, Marketing Automation) to build a powerful lead generation engine for all product lines, including the new training services. Lead High-Impact Events: Strategically direct Bosch Rexroth's presence at major national trade shows and customer events, ensuring a strong ROI and using these platforms to launch and promote the new training division. Manage Corporate Communications and PR: Cultivate relationships with industry media to secure high-level press coverage and amplify our position as an industry and training leader. Commercial Strategy & Sales Acceleration Drive Commercial Insights: Conduct sophisticated market and customer analysis to identify untapped growth opportunities and inform both marketing strategy and overall business priorities. Oversee Pipeline Strategy: Partner with sales leadership to analyze and manage the sales pipeline, providing strategic insights to improve forecasting, conversion rates, and overall sales effectiveness. Shape Pricing & Positioning: Provide critical market intelligence to inform strategic pricing decisions, ensuring our solutions and training programs are positioned for maximum profitability and market penetration. Empower the Sales Force: Equip the sales team with the strategies, insights, and high-value collateral they need to effectively sell our entire portfolio, including the new training services.
