Senior Lifecycle Manager Contract - 6 Months Melbourne (Hybrid) Our client, a leading global technology and financial services organisation, is seeking an experienced Senior Lifecycle Manager to join their Marketing team on a contract basis. This is a senior, strategy-led role with real ownership you'll be responsible for the end-to-end CRM & Lifecycle strategy across Australia, New Zealand and the UK, while also building the playbook for a global churn strategy. You'll lead and coach a team, influence across product, engineering, analytics and creative, and operate as a trusted advisor on all things CRM. What you'll do Own the end-to-end ANZ UK CRM & Lifecycle strategy and be accountable for the team hitting lifecycle OKRs Build and lead the playbook for a global churn strategy Design, introduce and continuously improve CRM & Lifecycle journeys to maximise impact Lead a rigorous A/B testing and experimentation agenda across ANZ UK lifecycle channels Use data and insights to continually optimise strategy, tactics and growth performance Manage, coach and develop direct reports to perform against team OKRs Build strong cross-functional relationships across marketing, product, engineering, legal, analytics and creative Understand ANZ and UK consumers to identify growth and optimisation opportunities Collaborate and share ideas with the global lifecycle team What you bring Essential 6 years' experience in CRM or data-driven marketing Proven track record delivering CRM strategies that drive performance and hit KPIs Deep understanding of segmentation, personalisation and using data to scale CRM programs Experience leading and coaching teams Strong ability to think strategically and analytically, with a customer-first mindset Proven ability to influence and build relationships across cross-functional teams Comfortable working with large datasets and identifying actionable trends Experience building and executing experimentation and A/B testing roadmaps Desirable Background in fintech, retail or a high-growth digital environment Exposure to global or multi-market CRM strategies Bachelor's degree in Marketing, Commerce or a related discipline Who you are A strategic thinker who can also roll up their sleeves and execute Data-driven, commercially minded and results-focused A creative and empathetic leader who always puts the customer first Confident influencing senior stakeholders and cross-functional teams Energised by building new processes, playbooks and ways of working Why apply? Own a genuinely senior, strategy-defining CRM role across three markets Build something lasting including a global churn playbook Work within a high-performing global lifecycle team at one of the world's leading payments platforms If you're interested in this opportunity, please click the appropriate link to apply. For a confidential discussion, contact Michael Hammond on 0437 671 187
