Collaborate with the business to plan, coordinate, create, implement, and measure key digital marketing channels and campaign activity. About Keyton: With over 65 villages across Australia, 15,000 residents and 800 passionate staff, we’re leading the way with heart, for a new age of wellbeing, connection and choice for all independent seniors. Leveraging over 30 years of experience, our teams work across the country in a variety of departments and business units, all share a common goal: We Lead with Heart, and we are committed to creating caring and fun-filled retirement communities. Our purpose is to create places where communities thrive, not only for residents, but importantly, for our employees also. We do this by creating safe, secure and connected independent living communities where residents can enjoy active and social lifestyles, close to essential services and amenities. Your Day on a Page: An exciting opportunity has become available for a Digital Marketing Specialist to join Keyton’s Marketing & Corporate Affairs team on a 7-month Fixed-term contract to support the delivery and optimisation of our digital channels and campaigns during a key period of activity. This is a hands‑on role for someone who loves the detail, thrives on collaboration and is energised by turning insight into action. Reporting to the Digital Channels Manager, you’ll plan, coordinate and execute digital marketing activity across our owned and paid channels. You’ll work closely with internal stakeholders and agency partners to deliver seamless digital experiences that support commercial outcomes, customer engagement and brand consistency. This role balances execution and optimisation, ideal for someone who enjoys building, launching, testing and continuously improving. Your responsibilities will include: Digital planning & execution Coordinate and deliver website and digital channel updates, including copy, landing pages, forms, surveys and event pages Build, test and launch digital marketing campaigns across owned and paid channels Coordinate digital assets and templates across website, EDM and paid media Guide external media agency partners on SEM requirements and campaign objectives Support rollout of technical website enhancements in partnership with IT Customer nurture & optimisation Plan and deliver multi‑channel customer nurture campaigns informed by data and insights Review performance and user behaviour to recommend and implement channel optimisations that improve CX, UX, leads and ROI Measurement, reporting & insight Track campaign performance and customer interaction data across channels Support benchmarking, reporting and performance evaluation Present campaign results, insights and optimisation recommendations to stakeholders Stakeholder collaboration Act as a trusted digital specialist for marketing and broader business stakeholders Manage timelines with agencies and internal teams to ensure timely, high‑quality delivery Support upskilling and enablement of team members in digital self‑service where appropriate Governance & quality Work within budget and delegated authority Ensure legal approvals, brand guidelines and best‑practice standards are met across all digital activity About you: Degree qualification in Marketing or a related discipline, with a strong digital focus 5 years’ experience in a similar digital marketing role Hands‑on experience with a CMS (Kentico or similar cloud‑based platforms desirable) Strong capability in digital performance marketing, analytics and optimisation Experience planning and executing customer nurture and EDM programs Confidence using tools such as GA4, heat‑mapping, reporting dashboards and DAM systems Excellent written and verbal communication skills, with proven stakeholder engagement experience Strong time management, attention to detail and problem‑solving capability Practical experience using AI tools (including Copilot or similar) to drive efficiency and quality Keyton Benefits: Competitive salary Bonus scheme Hybrid working environment - opportunity to mix work from home and office environment Additional generous leave entitlements - 4x Wellbeing days off per year, Community Day, Volunteer leave and purchased leave Career development and growth opportunities Annual vaccinations and skin checks Health & Wellbeing Program Sonder mental wellbeing app access Working with an organisation that leads with heart, where kindness matters Be part of a team that values innovation, compassion, and making a difference Ready to Join the Fun? If you’re passionate about marketing vibrant and caring communities for independent living seniors, we’d love to hear from you! Apply now and be a part of something truly special. Please submit your resume and cover letter to the link below. In your cover letter, please highlight your interest in the Digital Marketing Specialist opportunity and explain how your skills, qualifications and interests align with our requirements. Please note: The successful applicant must complete a Police Check & will be required to receive an annual flu vaccination between the months of May-November, with supporting documentation prior to joining.
