Marketing Specialist Heartland Bank Australia | Melbourne | Full-time, Permanent Heartland Bank Australia is continuing to grow, and we are looking for a Marketing Specialist to support the growth of both Heartland Bank Australia and StockCo by Heartland Bank . This role sits in our Brand and Marketing team and focuses on hands‑on execution across content, campaigns and CRM. You will help deliver marketing activity that supports customer acquisition, engagement and retention across both brands, bringing our strategy to life through clear, consistent and compliant customer communications. If you enjoy getting things done, working closely with stakeholders and seeing your work in market, this role will suit you. What you’ll be doing: Content and brand execution Create and deliver marketing content across digital, social, website and campaign channels for Heartland Bank and StockCo Support brand and product campaigns through on‑brand content and asset development Work with agency partners to brief, review and deliver creative Ensure consistent brand and tone of voice across all customer and internal touchpoints CRM and lifecycle marketing Support the planning and execution of CRM and lifecycle marketing activity across both brands Assist with customer segmentation, messaging and testing to improve engagement and conversion Help deliver customer communications across key lifecycle stages Ensure all activity is permission‑based and compliant with regulatory requirements Campaign and marketing support Support end‑to‑end campaign delivery across multiple channels Coordinate with internal teams to deliver campaigns on time and to brief Assist with performance monitoring and continuous improvement Governance and compliance Ensure marketing activity complies with legislation, regulations and internal approval processes Apply customer‑first and vulnerable customer considerations in all communications What you’ll bring: Essential A tertiary qualification in marketing, communications, business or a related field At least 2 years’ experience in a marketing role Experience creating marketing content and supporting campaigns across digital and CRM Strong written communication skills and attention to detail Desirable Experience in financial services or another regulated environment Exposure to CRM, lifecycle marketing or marketing automation platforms Experience working with agencies or external suppliers An interest in testing, performance and continuous improvement About you You are organised, curious and delivery‑focused. You balance quality with pace, work well with others and understand the importance of compliance in financial services marketing. Why Heartland Bank Australia A growing business with two well‑defined brands and clear ambition A collaborative team where your work has visibility and impact Exposure across brand, campaigns and CRM Melbourne‑based role with a strong customer‑first culture A bit about us and what we do At Heartland Bank Australia, we provide Australians with specialist banking products that are the best or only of their kind. We do this digitally so our customers can spend more time on what matters most. We’ve been supporting Australian customers since 1971 and are part of the Heartland Group, with more than 145 years’ experience in financial services. Heartland is listed on the NZX and ASX (HGH). Can you see yourself here? Our values guide how we work every day. We do the right thing, work as one team, are always evolving and have big ambition. We offer genuine flexibility, opportunities for learning and development, and a supportive, inclusive culture where people can do their best work. Diversity & inclusion At Heartland, we value diversity and are committed to creating an inclusive workplace where everyone feels they belong. We’re an equal opportunity employer and encourage applications from all backgrounds. Please let us know if you need any support or adjustments throughout the recruitment process. Keen to learn more? To learn more about Heartland, visit heartlandbank.com.au or follow us on LinkedIn. Please note you must be eligible to work in Australia.
