The chance to join one of the most adored Activewear & Lifestyle brands in Australia, with a hugely loyal customer database, solid Retail store network and a business that is going from strength to strength. The Opportunity: Working directly alongside the Head of Digital & eCommerce, this role will support on the end to end development of CRM and Retention strategies. You'll craft, develop & execute cutting-edge EDM & SMS campaigns, driving customer engagement & loyalty and keep the brand one step ahead of the wider market. You'll be hands on with mapping out customer journeys, data segmentation and building out new flows, in both a strategic & executional capacity. You'll work directly alongside eCommerce & Performance Marketing team members, working together in a tight-knit, cohesive team, to shape out the end to end customer journey, from acquisition, through to retention. Experience Needed & What You'll be Working on: Demonstrated experience in CRM, Email Marketing or wider Digital Marketing & eCommerce functions, ideally within a Retail Fashion environment Strong knowledge of shaping, developing & executing high-performing EDM & SMS campaigns Hands-on experience with Emarsys, Klaviyo, Salesforce Marketing Cloud or a similar platform The ability to work in both a data-driven, analytical capacity, as well as supporting on shaping the creative Experience with reporting on campaign performance and the ability to identify key trends and new areas of opportunity A strong track record in driving an uplift across customer engagement, CTRs, CVR & revenue from Email channels A passion for customer engagement and crafting campaigns that keep audiences coming back! Exposure to building new journey flows and re-developing audience segmentation would be hugely advantageous The Benefits & Why You'll Love this role: Joining an adored Activewear & Lifestyle brand that's at the very top of the market with a fiercely loyal customer audience WFH flexibility, with 1 day WFH & strong flexi-working hours to suit your own schedule, with a stunning central Sydney office location, surrounded by cafes, bars, restaurants & shops A company culture that's built on supporting its customers to live their very best lives, as well as the team - think Pilates classes, beachside Yoga - look good, and feel strong! Reporting directly to the Head of eCommerce, with decades of experience in driving stellar online results Working within one of the most advanced Digital & CRM teams in the industry - the mentorship you'd get is unmatched, if you're serious about furthering your career Market leading parental leave & return to work policies Incredible discounts & allowances across a beautiful product mix - your wardrobe will be sorted! Joining at a truly transformational time, with huge projects on the roadmap Excited? You should be! If you're interested in this opportunity, please reach out today and apply or send your resume straight to Charlotte - charlottejohnson@jivaro.com.au
