Drive digital growth outcomes across a portfolio of brands Lead and develop a specialist digital team Full-time, permanent opportunity within a well-established national business An exciting opportunity is available for an experienced Digital Marketing Manager to drive digital growth outcomes across a portfolio of brands. This is a hands-on leadership role, owning performance across SEO, SEM and supporting channels, with a clear focus on converting traffic into high-quality sales leads. A key part of the role will be leading SEO-focused website migrations as the organisation moves to a new composable technology stack as part of a broader digital transformation program. Your role - Lead and develop a specialist digital team (local offshore), setting clear expectations and driving accountability Own performance and ROI across SEO, SEM and supporting digital channels Diagnose performance issues and prioritise high-impact work to improve lead volume, lead quality and conversion Own the SEO migration strategy (risk management, performance protection, and post-launch recovery) Partner with internal stakeholders (developers, agencies, Sales, Campaigns) to ensure digital delivery aligns to business outcomes Maintain strong tracking integrity and measurement best practice (GA4, GTM) Build reporting that drives decisions and action - not just visibility What we're looking for - Significant demonstrated experience in digital growth/performance with clear outcome ownership Strong capability across SEO SEM (essential) Demonstrated experience leading or managing SEO site migrations Confident people leader who can build capability and momentum Highly data-driven, commercially minded, and action-oriented Ecommerce / conversion optimisation experience highly regarded Why consider this role? Own end-to-end digital growth outcomes across multiple brands Lead meaningful transformation work, including major site migrations Join a fast-moving environment where performance and impact matter Apply now OR contact Michelle Park - Principal Consultant to learn more | michelle.park@persolapac.com Consultant Michelle.Park@persolkelly.com.au Reference number: 210373862 Profession:Sales, Marketing and CommunicationsMarketing Manager/Director Company: Programmed Skilled Workforce Date posted: 13th Apr, 2026
