The Company Our client is a fast-growing fintech organisation based in Melbourne CBD, seeking an experienced Product Marketing Manager to support with an initial 12-week contract. In this role, you will get involved in shaping and delivering go-to-market strategies, creating impactful customer messaging, and driving product launches across a dynamic digital platform. This is a hands-on opportunity within a fast-paced, product-led environment, working closely with cross-functional teams. This role is fully on-site. The Role You will be responsible for: Developing and delivering go-to-market (GTM) strategies for new product launches and platform enhancements Translating complex financial products into clear, engaging and customer-friendly messaging Creating marketing assets and campaign plans across digital channels to drive engagement Partnering closely with product teams to align on positioning, messaging and rollout plans Collaborating with growth marketing to execute campaigns and optimise performance Building out a structured marketing roadmap to support the existing product pipeline Taking ownership from strategy through to execution in a hands-on, fast-paced environment Your Profile 3 years' experience in Product Marketing or a similar role within a B2C environment Proven experience developing and delivering go-to-market strategies for product launches Experience within financial services or fintech would be advantageous Strong creative capability, with the ability to craft clear, engaging and impactful messaging Hands-on and proactive, comfortable working across both strategy and execution Solid understanding of digital growth channels including paid search and paid media Experience leveraging AI tools to enhance marketing output, with the ability to thrive in a fast-paced, start-up environment Culture & Benefits Product-led organisation with a strong focus on growth and innovation Fast-paced, start-up style environment with minimal bureaucracy and quick decision-making Collaborative, team-oriented culture with strong cross-functional working Encourages individuals to bring forward ideas, take ownership and contribute to direction CBD-based, fully on-site role offering close collaboration and team connection Apply Today Please send your resume by clicking on the apply button. Reference Number: 06810-0013235964 This is an onsite position By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: https://www.roberthalf.com/au/en/privacy . Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.
