Located in Alexandria NSW The CRM Specialist supports global CRM and customer lifecycle marketing, driving acquisition, engagement, and retention through data-driven strategies. Reporting to the Senior Performance Manager, this role focuses on personalised customer journeys and segmentation to enhance lifetime value and revenue growth within a fast-paced ecommerce environment Role Purpose Develop and execute CRM strategies across global markets Drive customer acquisition, loyalty, and retention initiatives Build personalised campaigns using segmentation and lifecycle insights Analyse customer data to improve engagement and marketing outcomes Collaborate with cross-functional teams to support growth objectives Interested? Email your CV to or apply via the link for a confidential discussion in the new year. *Only suitable candidates will be contacted in relation to their application. Hiring Consultant: Amelia Hubbard Job Code: Please note that only those applicants who fit the brief will be contacted in relation to their application. RESPONSIBILITIES CRM Strategy & Execution Design lifecycle campaigns and segmentation strategies Personalise customer communications across acquisition and retention funnels Support initiatives that increase customer engagement and loyalty Align CRM activities with broader marketing and revenue goals Data Insights & Optimisation Analyse customer behaviour and performance metrics Generate actionable insights to refine marketing strategies Partner with data teams to enhance CRM reporting and measurement Use behavioural and transactional data to optimise segmentation Collaboration & Team Contribution Work cross-functionally with marketing and creative teams Support CRM initiatives aligned with global market strategies Foster a performance-driven, collaborative team culture REQUIREMENTS Experience & Skills 5 years CRM or lifecycle marketing experience Strong data analysis and customer segmentation capability Experience with CRM platforms and marketing automation Customer-centric and commercially minded approach Excellent communication and stakeholder collaboration skills Competencies Data-driven decision making Customer lifecycle and retention expertise Personalisation and segmentation strategies Team collaboration and relationship building Adaptability in fast-paced environments Strong attention to detail and execution focus
