New role created to build a real marketing function Performance marketing and AI-led, across a diverse group Based in the Melbourne office, Monday to Friday LK Property Group Holdings | Melbourne, VIC | Full-Time Most businesses have marketing happening. Very few have marketing working. This is a newly created role inside LK Group, and it exists because the ambition of this business has outgrown its current marketing capability. Across a genuinely diverse portfolio of businesses, there is real opportunity to create something that performs, and the CEO wants a person in this seat who can build it. If you are someone who sees a marketing function without a strategic backbone and feels energised rather than cautious, this role was written for you. About Us Few groups move as fast or think as broadly as LK Group. Our businesses range from the National Basketball League to major retailers such as Daniel's Donuts, luxury property development, HR and recruitment, exciting digital and technology startups and much more. We aspire to achieve success and professionalism throughout our established subsidiary companies, and within our accomplished and integrated team, to deliver an exceptional experience to clients and businesses. Today, the Group employs thousands of people across the world who are truly committed to those values. The Role You are coming in to build something. Right now, marketing activity across the group is happening without a clear strategic framework. You are the person who brings the thinking, the tools, and the energy to change that. Day to day, you will be: Planning, executing, and optimising digital campaigns with a performance-first mindset across the portfolio Using Klaviyo to build and improve email marketing sequences that are tested, refined, and converting Embedding AI content tools into campaign workflows to lift quality and speed without compromising brand integrity Delivering regular performance reports in a format that gives the CEO and key stakeholders a clear picture of what is working Building and maintaining a group-wide marketing calendar that is grounded in data, planned well in advance, and understood by everyone who works to it Keeping brand activity across the portfolio coherent and coordinated, with each brand feeling distinct but connected to the broader group identity Leading, coaching, and developing your direct reports so they are clear, capable, and producing their best work Communicating proactively and transparently with the CEO, no surprises, always a clear point of view Who We're Looking For We want someone who moves fast, thinks commercially, and does not wait to be told what to do. You are already living in the world of performance marketing and AI, not planning to get there. You are the right fit if you: Have a proven track record in performance marketing, running and optimising digital campaigns across paid and owned channels Are genuinely across AI content tools and platforms like Performance Max, and are already using them to improve output and efficiency Have hands-on experience with Klaviyo or similar email marketing platforms, and know how to build sequences that perform Have solid experience in social media marketing and influencer management that is authentic and measurable Can lead people without leaning on authority, your team follows you because you are clear, supportive, and credible Think in systems, you can look at a function without a framework and build one Communicate with confidence and transparency, including when the results are not perfect Desirable, but not essential: Experience in a multi-brand or group environment managing a portfolio of distinct identities Familiarity with the property sector or other premium consumer-facing industries Experience building or restructuring a marketing function, including establishing performance measurement frameworks from scratch Must Have Values These are not aspirational ideals. They are the minimum we expect from everyone who joins this group. Entrepreneurial Drive - You see what is possible, not just what is in front of you. You back yourself, move fast, and take ownership of outcomes. Commercial Rigour - You understand that every dollar spent on marketing needs to earn its place. You think in results, not just activity. High Performance Culture - You thrive where positivity is the standard, accountability is real, and the pace is high. You do not need to be managed. Curiosity and Adaptability - You stay genuinely curious about what is changing in your field. You are energised by learning, not threatened by it.
