This is a Principal Media and Content Officer role with Department of Primary Industries (Queensland) based in Brisbane, QLD, AU Department of Primary Industries (Queensland) Role Seniority - mid level, senior More about the Principal Media and Content Officer role at Department of Primary Industries (Queensland) The Opportunity As Our Principal Media And Content Officer, You Will Support the Media and Content Manager in providing general media and communication advice to stakeholders to maximise reach across departmental, media and industry channels. Anticipate, identify and analyse major/sensitive/political issues before they arise and prepare appropriate media responses or strategies for senior stakeholders. Liaise with the Minister's Office on proactive and reactive media opportunities as required. Coordinate and oversee the Communications and Engagement team's digital output and strategy, including social media and newsletters, to support and amplify media and communication activities. Develop, manage and evaluate integrated digital and media communication strategies, with digital channels supporting broader communication objectives, for specific projects and business programs. Research, write, edit and coordinate compelling media and communication content, including media materials and social media using imagery, infographics and videography. Develop partnerships and working relationships with internal and external stakeholders, including government, industry, media and community. Liaise with the wider Communication and Engagement team on content matters relating to specific projects, campaigns and emerging issues. Generate reports on media coverage reports, with supporting analysis of social media and digital performance, for specific issues or business areas, and share insights with communication and engagement colleagues and stakeholders. Research, analyse and interpret current and emerging trends in media, with consideration of digital and social media channels, to continuously improve how we communicate and engage with stakeholders. Have an oversight of media and digital governance, and ensure deliverables are on time and within budget. Manage day-to-day workflow and priorities for media activities and provide guidance and supervision to staff members to support the delivery of agreed outcomes. Participate in the weekend on-call media roster. Why work for us Learn why our people choose DPI and more importantly why they stay. Work with passion and purpose Have a tangible impact, for today and tomorrow Enjoy interesting, diverse work Follow your path wherever it leads Get the flexibility and support you need to thrive Be part of our one, diverse DPI Find purpose you feel, impact you see and a legacy you bring to life. Applications to remain current for 12 months. Further information We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity. Please ensure you download all attachments and follow the instructions on how to apply. Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Department of Primary Industries (Queensland) team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Supporting media and communication advice Coordinating digital output ️ Managing media activities Key Strengths Media and communication strategy Stakeholder engagement ✍️ Content creation ️ Digital governance Trend analysis Report generation A Final Note: This is a role with Department of Primary Industries (Queensland) not with Hatch.
