We are seeking a highly skilled Marketing Specialist with a positive skills assessment and over five years of professional experience to lead and execute digital marketing strategies that drive e-commerce growth and brand performance. Key Responsibilities Develop and implement end-to-end marketing strategies, including digital channels, aligned with overall commercial and business objectives. Manage and optimise e-commerce marketing activities using Shopify, including campaign execution, product performance analysis, and conversion optimisation. Plan, execute, and optimise paid marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram) to support customer acquisition and revenue growth. Analyse marketing performance data, market trends, and customer insights to improve acquisition, retention, and return on investment (ROI). Conduct market and competitor analysis to support pricing, positioning, and strategic marketing decisions. Coordinate with internal teams and external suppliers to ensure consistent brand positioning and effective marketing execution across all channels. Skills & Experience Minimum 5 years of relevant experience as a Marketing Specialist or closely related role. Positive skills assessment in a marketing-related occupation. Strong hands-on experience with Shopify , Google Ads , and Meta Ads in an e-commerce environment. Proven ability to manage performance-driven digital campaigns. Strong written and verbal communication skills in English. Additional languages such as Spanish or Portuguese are highly regarded.
