About the National Film and Sound Archive The National Film and Sound Archive of Australia (NFSA) is Australia's audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world's oldest audiovisual collections. It is also one of the country's most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia's most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSA's capacity to digitise our collection at scale - to preserve it for the future, to make sure it can be discovered, and to share it with all Australians. We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne. We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling. We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff. Cultural Values We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At the NFSA we prioritise the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals. The National Film and Sound Archive of Australia is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for these principles in theory and practice. About the Team The Digital Audience team is part of the Marketing, Design and Digital Audiences section of the Audiences, Brand and Content Branch with the staff located across the Sydney, Canberra and Melbourne offices. The team's core remit includes customer relationship management (CRM), email, website and audience growth insights, audience data hygiene and analytics. The team ensures NFSA's digital journey is effective, frictionless, engaging and continually optimised to grow and diversify the Australians who engage with our Collection. The Opportunity The Email and CRM Marketing Specialist plays a key role in growing our audience database and increasing engagement of the Collection via email automation and personalisation utilising HubSpot and Google Analytics platforms. This position reports to the Digital Audience Manager and would suit a digital marketer with extensive experience in audience acquisition tactics, email content strategy, customer relationship management (CRM) systems and email automation. The Email and CRM Marketing Specialist will be curious, insight driven and champion a personalised one-to-one communications approach. "Please note: This recruitment process is intended to fill both current and future vacancies. While the position on offer is Ongoing, a merit pool of suitable applicants may be established to fill similar ongoing or non-ongoing positions within the next 18-months." The key duties of the position include Under limited direction, this position is responsible for delivering the following functions: Leading the end-to-end audience email and CRM program, including strategy development, stakeholder engagement content planning, execution optimisation and performance reporting Delivering on audience growth initiatives aligned with business objectives Driving audience retention, loyalty, and fandom through targeted strategies Leading advanced audience segmentation and personalisation strategies Implementing, optimising and refining Channel and Content Strategies for email and CRM Managing CRM and email analytics, including data hygiene, governance and optimisation Delivering and continually enhancing CRM reporting, data analysis and actionable insights Advocating for innovative and efficient CRM and email solutions to deliver various business streams, business objectives with a one-to-one personalised approach Contributing to audience journey and lifecycle growth through insights derived from analytics, CRM and cross channel platforms Driving continuous improvement of email and CRM infrastructure in alignment with business objectives Selection Criteria The successful candidate will demonstrate their capacity against the following: Demonstrated ability to develop, implement and continuously optimise channel and content strategies for CRM and email that deliver against organisational KPIs and strategic objectives Proven track record of building, growing, retaining and optimising audience databases using a data driven, approach Highly developed written and verbal communication skills, including adapting communication styles for different audiences and effective stakeholder engagement Demonstrated ability to interpret and analyse large, complex datasets to identify trends and drivers of audience behaviour; creatively develop solutions; and present findings persuasively to senior management Strong understanding of best practice CRM integrations, automations, audience privacy and system architecture, with the ability to apply this knowledge in a complex organisational environment
