Head of Marketing Toowong, Brisbane (Onsite Parking Provided) $120,000 – $145,000 Super Full-time | Office-based (flexible start/finish times available) The Opportunity An established and respected business in the property and wealth advisory sector is seeking a commercially driven Head of Marketing to lead its next phase of growth. With a strong executive team and clear growth trajectory, the business is investing in a modern, AI-first marketing function designed to accelerate lead generation and commercial performance. The culture is forward-thinking, results-driven, and focused on continuous improvement. This is not a brand-only leadership role. This is a hands-on, AI-driven performance marketing position focused on building and scaling a sophisticated digital acquisition engine. The Role You will design, build, and continuously optimise an AI-powered marketing ecosystem with full ownership of digital strategy and execution. This role sits at the intersection of marketing, automation, and emerging AI technologies. We are seeking someone who genuinely understands AI tools and agentic workflows — not someone who simply oversees agencies. Key Responsibilities AI Strategy & Automation (Primary Focus) Implement and optimise LLM tools across marketing workflows Build and manage agentic AI systems Leverage no-code/low-code automation platforms Develop Generative Engine Optimisation (GEO) strategies Create scalable AI-driven systems for content, nurturing, and optimisation Embed AI across marketing operations to increase efficiency and ROI Digital Lead Generation & Paid Media Hands-on campaign creation and optimisation across: Meta (Facebook & Instagram) Google Ads (Search & Display) LinkedIn Reddit Programmatic platforms Including: Budget ownership and optimisation Funnel strategy (acquisition to conversion) CRO testing and data-driven iteration Direct campaign management Performance reporting and forecasting This is a true execution role — not agency management. Social, Content & Automation Performance-driven content strategy (video static) Short-form video production and optimisation CRM-based lead nurturing campaigns Segmentation strategy Automated workflows Conversion tracking and funnel optimisation Secondary Responsibilities Website updates and optimisation Blog and long-form content Graphic design support Brand collateral development Internal marketing documentation About You Proven experience in a senior marketing leadership role but ability to be hands on Demonstrated success driving digital lead generation (property, finance or wealth sectors highly regarded) Advanced knowledge of AI tools and automation platforms Strong hands-on paid media capability Commercially sharp with strong analytical skills Confident building systems from scratch Comfortable balancing strategic direction with hands-on delivery Why Apply? High-growth environment Executive-level impact Full ownership of the digital ecosystem Opportunity to build an AI-led marketing engine from the ground up Strong, supportive team culture If you’re ready to build a modern, AI-powered marketing engine and directly influence business growth, we’d love to hear from you. Apply via the APPLY NOW button or email eli@ascendrecruit.com.au. Connecting Talent with Opportunity. Note: All applications will be handled with the utmost confidentiality.
