B2B Digital Marketing & AI Strategy Intern (Education Sector) Location: Melbourne Duration: 12-week Internship An established Australian education provider with over 30 years of industry experience is seeking a motivated and detail-oriented Digital Marketing Intern to support B2B marketing initiatives within the education sector. This internship provides structured, hands-on experience in database development, AI-assisted research, and email marketing campaign execution. The intern will work directly with the Director and gain practical exposure to real-world marketing systems and business operations in Australia. Key Responsibilities Conduct internet-based research to build and maintain a targeted B2B client database Use AI tools (including ChatGPT and other research platforms) to enhance research accuracy and efficiency Organise and manage audience segmentation within Mailchimp and FloDesk Create email marketing materials tailored to the education sector Execute and monitor direct email marketing campaigns Maintain structured records and follow established standard operating procedures Learning Outcomes Development of a structured B2B database in the Australian market Practical application of AI tools in marketing research Hands-on experience with email marketing automation platforms Understanding of the Australian education sector Exposure to marketing strategy execution in a small business environment Ideal Candidate Profile Currently studying or recently completed a qualification in Marketing, Business, IT, Communications, or a related field Strong attention to detail and ability to manage spreadsheets accurately Confident conducting online research Ability to follow instructions carefully and execute tasks independently Strong written communication skills Familiarity with AI tools and email marketing platforms is advantageous but not essential Internship Details 12-week unpaid internship Flexible working days and hours Small allowances may be offered Opportunity for ongoing freelance work based on performance This internship is suitable for candidates seeking practical Australian work experience in B2B marketing and digital campaign execution.
