Driving end‑user awareness and demand; driving distributor demand; leading the development, planning, execution and full ownership of marketing programs; managing the product portfolio end‑to‑end; and seeking and reporting end‑user insights through research, field engagement and digital initiatives. Client Details This privately held, family-owned American company was founded in 1886 and specializes in household cleaning products, air care, pest control, and storage solutions. It operates globally and emphasizes innovation, sustainability, and long-term family leadership. Description Create and execute annual go‑to‑market and strategic marketing plans. Develop, manage, and take full accountability for the marketing budget. Conduct proactive end‑user market research to understand market dynamics and identify incremental growth opportunities. Optimise product offerings through regular product analysis and review of market trends. Organise and execute key sales and marketing programs-including promotions, advertising, PR, and communications-in collaboration with Sales Managers. Develop and manage integrated marketing programs such as digital and print advertising, lead generation, tradeshows, promotion management, and sales support for relevant market segments and product categories. Produce and publish editorials, case studies, brochures, and advertising materials for assigned segments and product lines. Develop and deliver distributor and end‑user product training sessions. Provide regular in‑field support, including presentations, tradeshows, conferences, and customer engagement activities. Monitor and report on industry trends, topical developments, and competitor activities. Plan, manage, and execute digital marketing campaigns in collaboration with the digital marketing team. Track and report performance metrics of digital campaigns to gather customer insights and support continuous optimisation. Liaise with internal stakeholders-including Marketing, Sales, Sales Support, Customer Service, Technical, Supply Chain, and Logistics-to ensure marketing requirements are met. Ensure all work practices comply with applicable Workplace Safety legislation. Perform other duties as reasonably required by the business. CKey Performance Indicators (KPIs) Sales Achievement Measured by actual sales vs. monthly and annual targets, including profitability goals. Market Development Participation Evaluated through monthly reports and active contribution to national sales and marketing initiatives. Marketing Plan Execution Successful development and implementation of marketing plans designed to drive incremental sales in each sector. End‑User Awareness and Demand Measured through lead‑generation outcomes and market/brand awareness research. Project Management Effective delivery of new products and programs to market within agreed timelines. Profile · Minimum 5 years prior experience in B2B marketing within their professional market sectors (Industrial, Food, Commercial or Automotive) · Demonstrated experience developing and executing marketing plans and budgets · Demonstrated experience in Digital Marketing communications and lead generation across various paid and owned channels of communication including social media. · Proven successful communication and presentation skills · Infield customer-facing experience, launching, promoting and training on product offering · Strong organisational and time management skills with the ability to manage multiple projects whilst consistently executing within planned deadlines · Organised self-starter willing to take the initiative to get things done and work with all levels of internal and external stake holders · Strong analytical and negotiation skills · Proficient computer skills - (Word, Excel, PowerPoint, Teams). Experience with data visualisation tools such as excel, Tableau or PowerBI Job Offer Undergraduate degree, preferably in marketing, communication, business administration, or a related field Or equivalent professional experience. Independent worker who is able to deliver objectives with minimal supervision. Results focused and motivated by growth Must be autonomous and a self starter Enjoy working and engaging with people Friendly and confident manner with an engaging personality Able to work without direct supervision Able to work under pressure without compromising standards Able to clearly present product, systems and service information Well groomed personal presentation This role is based at Lane Cove however travel will be expected whenever required Diverse, friendly and dynamic working environment All company equipment required for the role will be provided and must be maintained in good working order To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Shruti Patro on 61 2 8221 8144.
