Introduction Lead the full market‑entry strategy for our first Victorian school High‑impact role shaping the future of education in Melbourne Be part of a deliberately different schooling model delivering real outcomes for young people About Us The Industry School isn’t your typical senior school. We exist for young people who want something different: an education that blends classroom learning with real workplaces, real skills, and real industry experience. For nearly two decades, we’ve been transforming how young people learn by combining senior schooling with hands‑on vocational training. Our students don’t just prepare for the real world; they experience it every day. After growing to six campuses across Southeast Queensland, we’re now bringing our deliberately different model to Victoria. Description About the Role We’re launching our first Victorian campus in 2027 and we’re searching for a strategic, commercially minded Marketing Manager to lead the entire market‑entry strategy. Reporting to the Head of Growth, you’ll take full ownership of launching our Melbourne campus: from building brand presence, to generating leads, to driving enrolments. This is a rare opportunity to create, shape, and execute a full go‑to‑market plan from the ground up. You’ll thrive here if you love the pace and autonomy of a start‑up environment, balancing long‑term strategy with hands‑on execution, backed by strong data insights and high‑impact campaign delivery. You'll begin working remotely, transitioning to on‑site work three days a week once the campus opens and working closely with the campus leadership team on the ground. Key Outcomes Deliver a comprehensive market‑entry strategy for our Melbourne campus opening January 2027 Build annual marketing plans and budgets that support growth and enrolment targets Drive lead‑generation and enrolment outcomes Grow our brand presence and strengthen our reputation with industry partners, students, and local communities Ensure all marketing activity is measured, optimised, and delivering strong ROI. Skills And Experiences About You Essential Bachelor's degree in marketing or equivalent experience 5 years of experience in marketing with proven enrolment or acquisition outcomes Strong analytical skills and commercial acumen Experience managing budgets and optimising resources Ability to adapt strategies based on data and business needs Strong communicator and collaborator Alignment with The Industry School values Working With Children Check (Blue Card), licence, and right to work in Australia Desirable Experience in local‑area marketing or multi‑site organisations How to Apply If this role excites you, Apply Now. Applications close 12pm Tuesday 4 March 2026. Interviews may commence early, so we encourage early applications. For a copy of the Position Description or to find out more: Jess Van Rooyen, Talent Partner, jess.vanrooyen@theindustryschool.com.au The Industry School is committed to safe and supportive work practices. Candidates will be subject to relevant background checks, and the requirement to disclose any information relevant to your eligibility to engage in activities including children.
