Role Overview We are seeking a detail-oriented Test Analyst to support testing activities across customer engagement workflows and system integration initiatives. The role will focus on validating business rules, integrations, and end-to-end functionality to ensure high-quality delivery prior to go-live. Key Responsibilities Develop comprehensive test plans, test strategies, and detailed test cases based on business and functional requirements. Execute functional, integration, and end-to-end testing across customer journeys, including triggers, segmentation logic, personalisation rules, and cross-channel behaviour. Validate system integrations to ensure data accuracy, completeness, correct mappings, and proper event sequencing. Perform end-to-end testing of transactional and marketing communications, including message rendering, dynamic content, product recommendations, and promotional logic. Conduct API and data synchronization testing to verify correct handling of customer data, transactions, behavioural events, and system interactions. Identify, log, and track defects with clear reproduction steps, impact assessment, and traceability to requirements and acceptance criteria. Collaborate with Business Analysts, developers, and internal stakeholders to validate fixes and ensure quality standards are met. Support User Acceptance Testing (UAT), regression testing, and go-live readiness activities. Ensure test documentation is maintained, up to date, and aligned with governance standards. Requirements Key Skills & Experience Proven experience as a Test Analyst or QA Analyst in system integration, CRM, ecommerce, or digital environments. Strong experience in functional, integration, API, and end-to-end testing. Good understanding of data validation, data flows, and system event processing. Experience with defect management tools and test documentation frameworks. Strong analytical skills with high attention to detail. Ability to work collaboratively with cross-functional business and technology teams. Experience supporting UAT and production releases.