At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. Weâre looking for people who are determined to make life better for people around the world. COMPANY OVERVIEW  At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader  headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. Weâre  looking for people who are determined to make life better for people around the world.   The Brand Marketing Lead is responsible for  accelerating reach of Lilly medicines to patients, faster by developing and executing innovative marketing strategies. This role requires a deep understanding of audience insights, market dynamics  and the ability to leverage data analytics to inform decision making.   Key Responsibilities:  Develop and implement comprehensive marketing plans in partnership with global colleagues that align with the business units  strategic objectives  and revenue targets  Execute with excellence across priority consumer initiatives  Lead cross functional teams to ensure successful product launches, brand building  and engagement initiatives.  Utilize market research and audience insights to identify  opportunities for growth and differentiation.  Collaborate with product teams, medical affairs  and market access teams to optimise product positioning and messaging  Manage marketing budget and assess the effectiveness of marketing campaigns  Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly  Foster strategic partnerships and relationships with external stakeholders, including healthcare professionals and patient advocacy groups.  Experience & Capability  Essential  8 yearsâ experience  in brand, marketing, or media leadership roles within FMCG, technology, media & entertainment, or similarly complex brand environments .  Proven experience leading  brand strategy and execution   across paid and owned channels.  Deep expertise  in media strategy , digital ecosystems, and owned social platforms.  Strong understanding of  data, measurement, and effectiveness , with the ability to translate insight into creative strategy.  Demonstrated ability to operate  as a  brand custodian   within large, matrixed organisations .   Highly Desirable  Experience working with  corporate or masterbrands   (as distinct from productâonly brands).  Experience managing agency ecosystems (media, creative, digital, PR).  Exposure to regulated or reputationâsensitive industries.  ANZ market experience across Australia and New Zealand.   Qualifications:  Bachelorâs degree in Marketing , business administration or related field  Proven experience in consumer marketing within the regulated environment  Strong analytical skills and experience with data driven marketing decision marking  Excellence communication and leadership skills (particularly in cross functional collaboration, decision making and leading without authority)  Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. WeAreLilly
