We are looking for a dynamic, creative, energetic and self-motivated person to join one of Australia's most loved retail brands to assist with creating exciting and fun digitally led marketing campaigns. We want a person that can “make it happen”, who is looking for lots of variety in their role, and understands that we work in a fast paced, high energy environment. So our marketing needs to be well targeted, quickly executed and deliver on business objectives. Responsibilities: Delivering targeted Lifecycle marketing campaigns that drive acquisition and ongoing engagement with members to deliver on key business objectives. Work with relevant stakeholders to ensure all activity is on brand and delivers on our brand principles. Utilise insights and leverage loyalty team capability to drive world class data driven marketing Utilise insights and leverage Digital and App team capability to drive world class data driven 1:1 targeted marketing. Delivers maximum customer value potential through in-depth understanding of customer needs, competitor activity and leading edge customer response tactics Distil information in large datasets in order to identify crucial pieces of information to enhance strategy or campaign execution. Key Capabilities: 3 years experience in BTL Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles with at least 6 months experience working across online marketing. Demonstrable experience in managing successful multi-channel direct marketing campaigns. Experience in customer lifecycle management, with proven ability to impact customer value. Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels. Ability to understand consumer experiences and represent the digital consumer within the wider business Ability to communicate clearly to a broad and diverse stakeholder network Highly developed written and verbal communication with excellent interpersonal skills. How To Apply To apply please hit apply button now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.
