Introduction Want to work in the sporting industry? Do you enjoy working collaboratively in an energetic environment? Want to make a difference in the football community? About us: WA Football is the peak Australian Rules Football body in Western Australia and plays a key leadership, governance and funding role to football throughout the State, whilst also driving the overall development and growth of the sport. WA Football is a not-for-profit organisation that plays an important role in the on-going development of football across all communities. We are passionate about what we do and the people we work with. Our environment is welcoming, diverse, collaborative and team driven. Our values: Our organisational values are front and centre of everything we do. Every service we provide, every interaction we have, and every employee behaviour provides evidence and validates these values: Our People Being our very best Our relationships Leading our industry Working at the WA Football is more than just a job, you will be joining our football family, you will love what you do and the people you work with. Description The Role: Have you ever thought about working in Sport? You might have watched it, played it, binged a sport documentary or listened, followed, liked or shared something from your favourite athlete, influencer or podcast. Sound like you? Well, if you also enjoy having fun, have runs on the board as a marketing leader and don’t mind rolling up your sleeves to make great things happen, then keep reading below for an exciting opportunity to work with a passionate team at Perth’s largest State Sporting Organisation – WA Football. With an exciting new Business Strategy and Marketing Strategy now in place for 2026 – 2028 an opportunity exists for a talented and energetic marketing leader to work with their team to execute a dynamic game plan set for the 2026 season and beyond. There is no room for conservatism in these plans and if you are ready to hit the ground running, generate creative ideas, dive into global sports ‘fandom’ trends, look for new media opportunities and work with content creators to generate compelling stories then you really should get off the bench and apply. Key Responsibilities: Lead the implementation and ongoing management of the WA Football marketing strategy, translating strategic priorities into clear, executable plans. Drive audience-led growth through targeted campaigns and content marketing initiatives that support participation, engagement, and brand objectives. Own and ensure alignment with the WA Football brand strategy and visual identity across all channels and touchpoints. Build and maintain strong relationships with key internal and external stakeholders, including WAFL clubs, AFL, partners, and agencies. Manage performance frameworks, KPIs, and reporting to measure impact, optimise activity, and support continuous improvement. Skills And Experiences About You: Experience managing a team of enthusiastic marketing professionals Proven ability to effectively develop, lead and implement brand and marketing strategies Drive to be a hands-on leader and collaborator within your team and across the business - with no job too big or small Ability to understand and analyse market research, societal trends and data to develop strategies Sound knowledge of the latest digital marketing channels and trends via social media, content creators, AI, gamification and podcasting Demonstrated ability to manage and lead website projects (Word Press CMS desirable), CRMs and SEO/SEM Proven ability in leading organisational change and influence culture Demonstrate excellent written and verbal communication skills Demonstrate excellent interpersonal skills with the ability to negotiate, liaise and influence positive outcomes Proven ability to work with and influence internal and external stakeholders (including media suppliers, production services and creative agencies) to deliver on agreed outcomes Passion or interest in sport, sports marketing desirable but not essential Apply Now! All applications will be required to present a current Working with Children Check & National Police Clearance (no older than six months). Applications close Friday the 6th of Februrary 2025 . A full Position Description for the role is available upon request by emailing hr@wafootball.com.au . Applicants are required to submit a Cover Letter and Resume online via SEEK to be considered for shortlisting. We reserve the right to close applications prior to the closing date.
