This is a Marketing Specialist role with HCF Australia based in NSW, AU HCF Australia Role Seniority - mid level More about the Marketing Specialist role at HCF Australia We are seeking a Marketing Specialist – Campaigns to join us on a 12-month parental leave contract. In this role, you will help shape and deliver high-impact marketing strategies and initiatives via above-the-line advertising, social media marketing and member communications. You’ll be instrumental in executing and refining campaigns to drive member growth and retention, with key responsibilities including end-to-end campaign management, creative development, stakeholder collaboration, and performance analysis. Key Tasks End-to-end delivery of marketing campaigns focused on brand awareness, brand consideration and member engagement. Develop and execute communication strategies, coordinate with agencies and suppliers, and track campaign performance. Collaborate with the Member Journey team to tailor activities to specific member touchpoints and optimise creative execution based on data-driven insights. Support annual retention, loyalty, and compliance communications, ensuring they align with key insights and behavioural metrics. Oversee communication execution within budget and timeline constraints, adhering to brand guidelines and tone of voice. About You We are seeking a motivated and detail-oriented professional with tertiary qualifications in marketing / communications and a strong background in marketing campaign management. You should have proven experience in executing marketing strategies, coordinating with cross-functional teams, and optimising performance based on data insights. Your ability to manage multiple projects and maintain high standards of communication and brand consistency will be crucial. If you are passionate about driving member engagement and growth while contributing to a purpose-driven organisation, we’d love to hear from you. About HCF At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together. Culture & Benefits Purpose-driven passion We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused. Wellness and work-life balance We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include: Flexible working arrangements 50% subsidy on HCF hospital and/or extras cover Family-friendly certified employer 18 weeks of parental leave for all new parents Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products. Collaboration and inclusivity We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status. Continuous learning and growth We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity. Next steps If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss. We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date. Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the HCF Australia team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Delivering marketing campaigns Executing communication strategies Collaborating with teams Key Strengths Marketing campaign management Data-driven insights Stakeholder collaboration Creative development ️ Communication strategies Project management A Final Note: This is a role with HCF Australia not with Hatch.
