We’re seeking an experienced Dealer Principal to lead a high-volume successful dealership based at Burwood. This dealership has strong foundations, proven momentum, and the backing of a sophisticated, well-established organisation. You will have the autonomy to lead, the scale to grow, and the support to further develop your career while shaping the next chapter of an already successful operation. About the role: As Dealer Principal, you’ll lead a high-volume metro dealership, owning performance end-to-end while furthering a customer-first culture that drives loyalty and ongoing growth. This will see you: Drive sales and customer satisfaction through disciplined planning and execution Lead, coach, and develop a high-performing sales and operations team Fostering collaboration between Sales, Service, Parts, Finance & Car Care Optimise stock mix and inventory flow to meet customer demand and OEM targets Execute a clear growth strategy aligned to Kia standards and metro market dynamics Build strong OEM and internal relationships, supported by clear reporting and insights Deliver outstanding results and repeat business through exceptional customer experience About you: To maintain the momentum and continue our growth trajectory, you will be able to collaborate with and support functional leaders at the dealership. Through this, you will help to build capability and drive sustained performance improvement over time. The successful person will: Be a customer-led leader with a strong focus on lifting experience, CSI, and repeat business Be commercially minded, focused on improving volume, margin, and performance Be a confident people leader who partners effectively with sales, service, and parts leaders to build capability Have experience across sales and fixed operations in a high-volume dealership environment Demonstrate integrity, with sound judgment across risk, compliance, and decision-making Be resilient and adaptable, comfortable leading through pressure, change, and growth The benefits: Competitive remuneration package including car, fuel card, and performance-based incentives Clear career pathways with access to ongoing professional development Exclusive employee benefits, including discounted vehicle purchases, servicing, and private health insurance Growing recognition and reward programs that celebrate performance and impact Lifestyle discounts, including gym memberships and retail discounts Join Penfold Motor Group , a proud Australian-owned business and part of the Peter Warren Automotive Holdings family. We represent some of the finest vehicle brands and offer a complete range of services, including expert mechanical servicing, to cover all aspects of vehicle ownership. With over 330 dedicated employees across multiple locations in Victoria, our team is built on a foundation of extensive industry knowledge, outstanding sales and customer service, and leading expertise. We value our people as one of our greatest assets and are looking for passionate individuals to join our growing team.
