Are you ready to be part of a national team of high performing marketers? Grow your career surrounded by colleagues who are energised by the opportunity to make our clients' lives better. We take on the impossible, and achieve outstanding results. The Opportunity As our permanent, full time Digital Optimisation Specialist, based in our Brisbane CBD head office with a hybrid working pattern, you’ll play a key role in enhancing the performance of our digital channels by leveraging data, user behaviour insights, and experimentation, to drive continuous improvement. You’ll be responsible for identifying opportunities to drive and maintain traffic to Shine websites -optimising user journeys, increasing conversion rates, and improving overall digital experience across web, mobile, and other digital platforms. Working closely with content, development, and analytics experts within our marketing team, you’ll use a combination of strategic thinking, technical capability, and creative problem-solving to implement and manage data-driven optimisation and growth initiatives that align with our business goals. Here’s how you’ll help us stay ahead of the pack: Develop and Implement SEO Strategies: Conduct keyword research, competitor analysis, and content audits, to inform scalable SEO strategies that position Shine as a leader in the organic and AI search space. Content Optimisation and Creation: Review existing content and ideate new content using AI-assisted tools and SEO best practices in collaboration with our content team. Monitor Organic Search and Site Technical Performance: Track, analyse and report on search engine rankings, traffic, and engagement metrics using GA4, Google Search Console, Looker Studio, and other SEO analytics tools to inform ongoing strategy and performance enhancements. Monitor and implement enhancements that improve site technical health through metrics such as Core Web Vitals and Page Speed Insights. Identify and Prioritise Optimisation Opportunities: Analyse user behaviour, search performance, and conversion data to identify drop-off points and prioritise initiatives that enhance engagement and drive growth in organic traffic and overall website performance. Design and Execute A/B and Multivariate Website Tests: Lead the website experiment programme across Shine Justice websites to clearly validate hypotheses and optimise towards improved rankings and conversions. Utilise Predictive Analytics and Modelling: Leverage AI and machine learning to forecast traffic trends, user demand, and identify high-impact opportunities for content and UX optimisation. Lead Cross-Functional Collaboration: Advocate for digital optimisation across the organisation, guiding stakeholders on best practices and mentoring junior team members where required. What you’ll bring. To thrive in this role, you’ll have: A dedicated passion to improving website performance whilst prioritising user-centric design to deliver an exceptional UX. Significant, demonstrated experience and success in a similar role (SEO focused) Demonstrated experience in Conversion Rate Optimisation Google Analytics, Google Search Console, SEMRush and AWR (or equivalent) experience Exposure to tag management system Advanced understanding of UX to improve performance of campaigns, reviews digital activities to assess the impact and uses market and client insights to guide strategy Proactive stakeholder engagement skills to drive seamless cross-functional collaboration. A curious, analytical mind and a willingness to take initiative and turn analysis into action. Relevant tertiary qualifications will be highly regarded, but not essential for success Please note that due to the festive season, applications will be reviewed from week commencing 12th January 2026 Shine Lawyers: A place for you. It means more here. At Shine, purpose really matters. It’s our clients, who summon the courage to stand up to injustice. It’s the communities we are part of and support every day. It’s our team, who champion what’s right and make this place what it is. We’re an ASX-listed organisation, and we've been standing up for the rights of everyday Australians for more than 40 years. We’ve achieved a lot but you’ll find no airs and graces here. We’re humble yet relentless. We don’t pretend to be anything other than ourselves. And together, we’ve created a place for you to thrive. Here are some of the things we hope you’ll love about working with us: Connect and be you: Get the flexibility and benefits you need, and work alongside truly authentic people who care so much - about the clients, Shine and you. You’ll enjoy the safety and security of a large, well-established firm that treats you as a person, not a number. Challenge and be challenged: We’re not here for “easy”. We want you to take your place at Shine and make a real impact. Question and challenge - that’s how we grow. Achieve and grow: Start your Shine journey at our renowned Centre of Learning, where you’ll find immediate connection and be set up for success. We provide innovative in-house learning programs and real opportunities to step up and grow - within your role and beyond. Visit www.shine.com.au/careers/life-shine to find out more and read the stories of our incredible people. Excited to join us and stand up to injustice? Apply now and make Shine Justice a place for you. As part of The Circle Back Initiative, we want you to feel supported through our recruitment process, which means that you will hear back from our friendly team – no matter the outcome. We are an Equal Opportunity Employer committed to a diverse workforce.
