Develop and Execute Strategies for Australia’s 1 Pet Food Brand High-profile commercial remit | Iconic pet brands | Crows Nest Welcome to RPF, where we believe in keeping it Real. Since 1994, we have been Australia and New Zealand’s pioneers in fresher dog and cat nutrition. Our story is one of passion for a better way to care for pets, a belief in fresher nutrition, and an unwavering commitment to delivering this to pet parents and pets worldwide. The Opportunity This isn’t your typical Brand Manager role. As part of our ambitious growth plans for 2026 and beyond, we’re excited to welcome an experienced Brand Manager who has their finger on the zeitgeist to lead our Global Cat portfolio — someone who understands modern consumers, knows how to turn insight into impact, and is ready to grow their career alongside talented, respected marketing leaders. Our Global Cat Portfolio is a key pillar to achieving this success, and this is an exciting time to join our team to formulate and activate these plans globally. It goes without saying that underpinning this success will be a Brand Manager who has proven success in also collaborating with cross-functional teams to bring brand strategies to life — all aligned to our purpose: to provide more pets with fresher, more nutritious food so they can live healthier, happier lives. Key Responsibilities Brand & Portfolio Leadership Develop and execute brand strategies for our Cat Portfolio that strengthen positioning and drive sustainable growth Build compelling brand narratives that resonate with consumers and customers Brand Activation & Campaign Delivery Lead end-to-end campaign development, from insight and concept through to production and execution Ensure consistent brand voice, tone and identity across all touchpoints Digital, Media & Community Drive brand visibility, engagement and loyalty through data-driven digital marketing initiatives Manage and grow brand communities across social platforms Leverage performance marketing and analytics to optimise ROI Commercial & Stakeholder Collaboration Build strong commercial relationships with internal and external stakeholders Partner closely with Sales, Innovation, Finance and Supply Chain to deliver business outcomes Collaborate with agencies to deliver best-in-class creative and media solutions Insight, Planning & Optimisation Analyse market trends, consumer insights and data to inform strategy Brief and leverage market research to shape recommendations Continuously review performance and flex plans to maximise return on investment What We’re Looking For We’d love to meet you if you bring: 3–5 years’ experience in Brand Marketing/Brand Management within Tier 1 or Tier 2 FMCG A proven ability to synthesise multiple data sources into clear, meaningful consumer insights Experience briefing and leveraging market research to inform strategy Strong commercial acumen with a clear understanding of ROI and performance optimisation Demonstrated success driving digital brand growth, engagement and loyalty Experience managing social platforms and digital communities A strong understanding of digital channels, performance marketing and analytics tools End-to-end campaign experience from concept to execution Bachelor’s degree in Marketing or equivalent professional experience Why Join Real Pet Food Co? Do work that matters We’re pioneering a fresher approach to pet food and constantly raising the bar for nutrition and quality. Make a real impact You won’t be a cog in the wheel here. We trust our people, give autonomy, and back great ideas. Growing and global With a fast-growing footprint across APAC, our journey is just getting started. Learn from the best Work with passionate, highly respected leaders and gain access to LinkedIn Learning, leadership development and internal mobility opportunities. We’re pet people Bring your pet to the office, enjoy Pawrental leave when you adopt, plus pet carer and compassionate leave. Generous benefits Anniversary day off Product discounts Volunteering days Novated leases Rewards program Parental leave What’s Next? This role is a full time role and you will be based on-site at our Crows Nest Head Office 4 days per week, with 1 day WFH. The selection process will include Two in-person interviews including presentation of a case study Psych Assessment Two reference checks. We are proud to be an Equal Opportunity Employer. Diversity isn’t a buzzword here — it’s part of our DNA. If you require any reasonable adjustments or accessibility support during the recruitment process, please contact people&culture@realpetfoodco.com.au . Please note: No recruitment agencies will be considered. We kindly ask that unsolicited profiles are not submitted.
