This is a Designer - Content & Experience role with Origin Energy based in Melbourne, VIC, AU Origin Energy Role Seniority - mid level More about the Designer - Content & Experience role at Origin Energy Join a team that's All Kinds of Useful At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey. Are you a content designer who loves solving problems, elevating customer experiences and shaping how people interact with a brand they trust? Are you ready to play your role in leading Australia’s energy transition? Australia is on the precipitous of an energy revolution - from EVs on the road, to batteries soaking up the hot Australian sun – how we consume, store and use energy will never be the same. Join Origin’s dynamic Marketing team as our next Designer – Content & Experience, where you’ll craft meaningful, accessible and scalable content that reaches millions of customers across Australia. This is your chance to influence every stage of the customer journey for our electrification products while designing content that is modular, personalised, platform-agnostic and built for seamless delivery across Origin’s digital ecosystem. Why this role matters Origin’s Marketing team is bold, digital-first, collaborative and absolutely customer obsessed. We shape the brand, drive sales, manage high-impact programs and deliver excellence at speed. In this role, you’ll be at the forefront of developing new customer propositions and designing customer communications that are clear, frictionless and strategically aligned with our rapidly expanding home electrification products. Strategic Thinking, Market Insight & Go-to-Market Content Leadership In this role, you’ll combine content design expertise with strategic thinking to shape how Origin brings new and emerging products to market. You will use customer insights, research, market trends and competitive intelligence to craft messaging that positions Origin’s electrification and energy-transition solutions with clarity, value and differentiation. With products like Origin Loop, EV Power Up and our emerging battery plan suite of plans, the Origin electrification team has built a solid foundation to meet the evolving energy needs with innovative solutions. You will help translate our emerging product strategy and roadmap into compelling communication frameworks that guide teams, support decision-making and strengthen our go-to-market effectiveness, building engaging and enduring connections with our customers. You will: Translate emerging product strategy and customer research into clear, insight-led communication frameworks. Monitor industry trends, regulatory changes, competitor activity and customer behaviour to inform messaging and content strategy. Partner with product and marketing teams to shape go-to-market narratives for new electrification propositions, pilots and innovation in add-ons. Develop messaging hierarchies, value propositions and content treatments that align with customer needs and market positioning. Use data, testing and insight to validate and refine messaging across digital journeys, ensuring relevance and impact. Support early-stage product development by advising on customer-readiness, content requirements and communication opportunities. Contribute strategic thinking that connects content, product intent and customer outcomes across all channels. What You’ll Do Content Strategy, Communications & Creation Craft high-quality, engaging and accessible content across multiple channels and touchpoints. Work hand-in-hand with UX, product, design and subject-matter experts to build modular, reusable content that scales. Maintain brand voice and messaging consistency across omnichannel experiences. Drive improvements in the CMS to enable best-in-class content design and operational efficiency. Stakeholder Engagement & Collaboration Collaborate with marketing, sales, digital, operations and product teams to support key customer communication initiatives. Liaise with legal, compliance and risk teams to ensure all content meets regulatory and privacy requirements. Contribute to service communications such as lifecycle updates, mandatory notices and remediation messages across My Account, Origin’s app and online channels. Bring ideas that strengthen our communication strategy and customer-first mindset. Compliance, Governance & Mandatory Communications Support the delivery of mandatory and regulatory communications with clarity, accuracy and customer-friendly language. Maintain tone of voice and messaging consistency across sales, service, and engagement communications. Ensure all content complies with legal, regulatory and brand guidelines. End-to-End Content Thinking & Operations Work closely with the Content Operations Manager to structure, store and deliver content effectively within CMS, CRM and automation platforms. Take a platform-agnostic approach ensuring content can flex across multiple channels and systems. Support dynamic content delivery across platforms like Kraken, Text Expanders, WordPress and Braze. Embrace an agile approach to content creation, testing and continuous improvement. Problem Solving & Decision Making Review and provide expert guidance on content developed across multiple business units. Approve content across both retail and non-retail areas including specialist energy communications. Ensure all messaging is clear, consistent and aligned to customer, brand and regulatory standards. Act as a content expert helping teams refine messaging for clarity, engagement and impact. About You You’re a content designer with a depth of product proposition developmennt expertise who blends creativity with systems thinking. You understand how customers behave, how digital platforms work, and how great content can transform the end-to-end experience across digital channels and platforms. You bring: Strong experience in content design, UX writing or digital copywriting. A deep understanding of accessible, customer-first communication principles. Experience working with CMS/CRM and content automation tools. The ability to collaborate, influence and work across multiple teams. A passion for crafting content that is scalable, strategic and meaningful. Why you’ll love it here Shape the future of customer communications across one of Australia’s most recognisable brands. Be part of a fast, creative and passionate marketing team. Work with cutting-edge platforms powering next-generation electrification and digital experiences. Make a meaningful impact on millions of customers. Origin - Where good change happens At Origin, we’re powered by people who believe in creating change. We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ communities, including trans and gender diverse. Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you. Here's a little about us: https://www.originenergy.com.au/about/careers/ Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing. Please note unsolicited CVs from agencies will not be accepted. Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future. Function: Communications & Change Management Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Origin Energy team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Translating product strategy ✍️ Crafting engaging content Collaborating with teams Key Strengths Content design expertise Customer-first communication Collaboration skills Experience with CMS/CRM tools Strategic thinking Passion for innovation Why Origin Energy is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume. A Final Note: This is a role with Origin Energy not with Hatch.
