Own paid social campaigns across Meta & TikTok, manage $20K-$100K budgets, and help build a high-performing in-house team. S2M is recruiting on behalf of a fast-scaling digital agency that’s redefining lead generation across asset finance, insurance, banking, and home loans. With 20 brands and thousands of leads generated daily, they’re looking for a Paid Social Marketer who thrives in performance-first environments. This is a hands-on role where you’ll manage and optimise paid social campaigns across Meta, TikTok, and Instagram; driving real results with real budgets. You’ll also help build and mentor a growing in-house marketing team, working closely with creatives, developers, and leadership to launch new brands and offers weekly. About the role Plan, launch, and optimise paid social campaigns across Meta, TikTok, and Instagram Manage budgets from $20K–$100K/month across multiple brands Collaborate on creative strategy, landing pages, and funnel conversion Analyse CPL, CPA, ROAS, CTR, CVR, and other performance metrics Test new features (Advantage, lead ads, reels-first creative, etc.) Work with UGC and influencer-style content to scale performance Stay ahead of platform updates, algorithm changes, and creative trends Optional: consult on TikTok Creative Center trends or organic amplification About you 3 years’ Paid Social experience (Meta essential, TikTok a bonus) Proven ability to scale campaigns and hit CPL/CPA targets Strong understanding of lead generation funnels and performance metrics Experience with GA4, Meta Events Manager, and UTM tracking Data-driven mindset with sharp creative instincts Bonus: experience in financial services (auto finance, insurance, lending) Bonus: UGC/influencer briefing or content management Why You’ll Love It Join a profitable, fast-growing agency with a tight-knit team Work in a performance-first culture with real budget and impact Enjoy hybrid flexibility from a vibrant office (WFH Wednesdays) Own the full lifecycle of paid social campaigns — not just push buttons Get exposure to cutting-edge strategies and high-volume lead funnels Competitive salary super performance growth opportunities If you’re ready to own paid social campaigns end-to-end and help scale a high-impact agency team, hit APPLY or send your CV and a short cover letter to brettdickinson@s2m.com.au
