Purpose of the role To own, organise and govern all National Media marketing data across Salesforce and Marketing Cloud, creating the structure and clarity the team needs to run accurate, insight-led campaigns. This role ensures we know what data we have, what we don’t, what’s marketable, and where the opportunities for growth sit. Key responsibilities Data governance & hygiene Maintain, clean and validate all marketing data to ensure accuracy, compliance and secure handling. Manage all imports, segmentation logic and deduplication across Salesforce and Marketing Cloud. Define where each dataset should live so the team always knows which system holds the correct, up-to-date data. Implement and enforce naming conventions, folder structures and taxonomy standards across all events. Data structure & taxonomy Develop and maintain a consistent data taxonomy (fields, segments, naming rules, folder hierarchy) across the entire marketing function. Ensure all new data captured through websites, registration systems and forms meets required quality and formatting standards. Data quality control Establish clear processes and governance rules to eliminate unauthorised uploads, downloads and inconsistent list handling. Oversee the data build agency (where used) to ensure accurate, compliant and timely delivery of audience datasets. Audience growth & segmentation Expand and enrich audience databases in partnership with Marketing Managers - identifying gaps, priority segments and growth opportunities. Monitor list growth, engagement trends, unsubscribe rates and conversions to improve targeting and overall campaign performance. Insights & reporting Build and maintain dashboards showing list health, marketable vs non-marketable volumes, engagement metrics, segment depth and data sources. Identify data trends, gaps and strategic insights that support better decision-making across the marketing and commercial teams. Cross-team collaboration Work closely with marketing, sales, and operations to ensure data flows, syncing rules and automations function correctly across systems. Support campaign teams with accurate, marketable audience lists and segmentation logic. Success looks like Clean, structured and reliable data across Salesforce and Marketing Cloud. Clear visibility of marketable vs non-marketable audiences for every event. Robust data governance in place, with controlled uploads/downloads and fully standardised list structures. A single, consistent taxonomy used across all brands and teams. Weekly dashboards giving the business confidence in audience health and campaign targeting. Higher-quality segments that drive stronger engagement, higher conversion rates and more predictable campaign performance. Skills & experience Tertiary qualification in analytics, data, marketing, statistics, business, or a related quantitative discipline. Experience in a marketing analytics, customer insights or data analysis role within a data-rich environment. Experience working with Salesforce or similar CRM/ESP platforms. Strong SQL skills, with the ability to extract, clean and structure complex datasets. Strong understanding of marketing data structures, segmentation and deduplication. Ability to clean, govern and maintain large datasets with high accuracy. Proficient with analytics and visualisation tools, with confidence building dashboards and reports. Strong process mindset with the ability to establish and enforce data governance standards. Ability to translate data into clear insights and recommendations for non-technical stakeholders. Understanding of data privacy, security and governance principles for customer and marketing data. Experience working cross-functionally with marketing, sales, digital or product teams. About National Media National Media is one of Australia’s leading event and media companies. Since 1993, we’ve focused on advancing businesses and shaping industries through our market-leading exhibitions, events and publishing brands. Every day, we challenge the status quo to spark innovation, set the highest standards and deliver exceptional quality - continuously pushing the limits of face-to-face marketing. We move fast, think big and value people who take ownership and pride in their craft.
