Full-Time hybrid | Gold Coast based Our Client is building one of Australia’s next big lifestyle and rewards brands — and they will need a Head of Content who can take the reins, set the creative direction, and build a content engine that actually moves culture. If you’re a strategist creator operator all in one, you’ll love this role. About the Role You’ll be responsible for the full content ecosystem: strategy, ideas, production, execution, and growth. You’ll lead a small creative team, shape the brand’s tone and visual identity, and deliver content that hits both brand and performance goals. This role is built for someone who lives online, understands cultural moments, and knows how to turn big ideas into scalable systems. What You’ll Be Doing Owning the content strategy across TikTok, Instagram, YouTube, Meta & paid channels Building and managing a content calendar around launches, campaigns & cultural events Leading and mentoring a small in-house team (videographers, editors, creators) Planning shoots, directing talent, writing scripts & overseeing edits Managing and briefing on-camera talent, creators & influencers Finding and recruiting new creators who match the brand’s energy Keeping the brand’s tone, visual style & storytelling consistent Creating both organic and paid content that drives engagement & conversions Tracking performance and optimising using data & audience insights Staying ahead of trends, platform changes & culture shifts Supporting and scaling livestream content (including our fortnightly livestream) Requirements 3–5 years in content strategy, social media, or creative direction Strong understanding of short-form content (TikTok, Reels, Shorts) Experience managing creators, editors & on-camera talent Confident with scripting, directing, shooting & production workflows Ability to build structured content systems that scale Strong leadership and communication skills Strategic thinker with creative execution skills Livestream experience = bonus Bonus points if you love Aussie culture, lifestyle, 4WDing, or sport How to Apply Apply now or email Tony on tony@grittalent.com If you would like, please include a short video introducing yourself and telling us why you’re the right fit.
