Content Specialist – FinTech | $95K Base | Melbourne Hybrid Marketing & Sales Enablement Specialist The Company This is a fintech on the rise. Fast growth, and rapidly expanding into new channels. Including partners - with a growing list of advisors who are recommending the platform to their clients. But to enable such a channel - the team needs support. The Role That's where you come in - building content, materials, and literature that provides the extra layer of support for partners. You'll be turning around assets, one-pagers, slides, videos, and training materials that enable partners to articulate the value of the platform, refer clients confidently, and become long-term advocates. Designing and orchestrating the campaigns that bolster new advisor acquisition and signups to the platform. You'll be an early adopter of tech, understand the different between generative and great, and be leaning into tools and workflows to enable you to do your job impactfully and with scale. What You'll Actually Do 1. Partner Enablement Content Build end-to-end training: guides, toolkits, videos, walkthroughs Create "how to refer" playbooks and marketing assets Write best-practice guides on payments, rewards, security, onboarding Manage and update the Partner Knowledge Base 2. ICP & Segmentation Define and maintain the Ideal Partner Profile Refine targeting using partner data and referral behavior Continuously improve based on what's working 3. Content Strategy Create content that equips partners with everything they need Develop campaigns for new partner acquisition Design initiatives for partner engagement and growth Work across Product, Sales, and RevOps teams 4. Partner Communications Build newsletters and update cadences Develop campaigns for partner retention Track engagement metrics and optimize 5. Performance & Optimization Measure what matters: engagement, referrals, conversions Test, learn, iterate - standard growth playbook Report on campaign performance and partner program health What They're Looking For 3-5 years in marketing with comfort getting hands-on Experience in partner marketing, B2B content, or advisor programs Can write - clearly, persuasively, in ways that actually get read Understands ICP development and segmentation (you know why this matters) Comfortable working across teams and getting stuff done Data-informed but not paralyzed by it Autonomous - you can run with ambiguity Someone who is leaning into AI and using it to their advantage Why It's Interesting This is a proper growth role. You're laying the foundations for content that scales across a key channel for the business. The partner channel model is proven, but execution is everything. Get it right and you're creating a compounding growth engine. This is an ideal role for someone looking to prove themselves within a meaty channel where there will always be more to do, and sees themselves as a leader in partnerships, programs, or growth and wants a stepping stone towards this goal within an exciting and growing company. Apply now or reach out to Luke Marshall for a confidential chat. This role is to be filled by Pointer, it is not for Pointer. The successful candidate will also receive 12 months of ongoing training and support, including advanced training programs and access to communities for professional growth - All of which is provided by Pointer in addition to internal programs.
