This is a Content Marketing Executive role with ShopBack based in Sydney, NSW, AU ShopBack Role Seniority - mid level More about the Content Marketing Executive role at ShopBack Our Journey ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000 merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us. About the Role We’re looking for a creative and strategic Senior Content Marketing Executive with a passion for storytelling, editing, and producing engaging social content. You’ll play a key role in shaping ShopBack’s organic and paid social presence, working closely with the Content Manager to bring campaigns to life and grow our brand across platforms. Key Responsibilities Content Strategy & Creation Develop and execute content strategies across all social channels (Meta, TikTok, and emerging platforms) to drive engagement, awareness, and conversion. Lead the content creation process from concept to publication - including video editing, copywriting, and production coordination. Maintain a consistent brand voice, tone, and aesthetic across all content. Social Media Execution Collaborate with the Social Media Lead to plan and manage content calendars aligned with campaign launches, business objectives, and key marketing moments. Optimise content performance through analytics and insights, leveraging data to refine creative strategies. Engage with communities across social platforms, responding to comments and fostering meaningful audience interactions. Campaign & Collaboration Partner with designers, photographers, videographers, and talent to deliver high-quality, on-brand creative. Support influencer and user-generated content initiatives where relevant, ensuring alignment with broader marketing goals. Collaborate with internal stakeholders (e.g. brand, partnerships, and account teams) to integrate social content within larger marketing campaigns. Innovation & Growth Stay across emerging social media trends, formats, and platform updates to keep ShopBack’s content fresh and relevant. Experiment with new ideas to increase shareability, engagement, and paid performance. Requirements Minimum 2 years of experience in social media, digital marketing, or content production. Strong understanding of social content creation, editing, and storytelling for short-form platforms. A self-starter who thrives in a fast-paced environment and can manage multiple priorities. Excellent communication and collaboration skills. A proactive, curious mindset - unafraid to experiment, learn, and adapt. Passion for creative trends and a keen sense of what makes content engaging and viral. AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale ShopBackers' DNA Grit - We tackle all challenges head-on, working together to solve problems and achieve success. Hunger - We value hard work, and having relentless drive. Speed - We move fast and have a bias for action, all to deliver maximum impact. Impact - We focus on results, always aiming for the best possible outcomes and timelines. Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles. Exclusively for ShopBackers Career progression paths and opportunities to take on greater challenges that help you realise your ambitions. Be part of a winning team on a journey to global scale. Competitive compensation based on your performance. Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day. Work-From-Anywhere benefit to enable you to thrive personally and professionally. ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference! Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the ShopBack team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Developing content strategies ✍️ Leading content creation Collaborating with stakeholders Key Strengths Content strategy Video editing Social media analytics AI tools Community engagement Collaboration Why ShopBack is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume. A Final Note: This is a role with ShopBack not with Hatch.
