Job Description Hi. We're OFX, is a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30 currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive. Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years. Purpose of your role We're undergoing a transformative journey at OFX, refocusing our digital marketing and website to better cater to B2B needs. In this pivotal role, you will work closely with our product marketing, content and commercial teams as well as our Digital Centre of Excellence. We’re looking for a strategic and hands-on B2B Digital Marketer to support OFX’s growth effort. You’ll work across the full marketing motion from B2B segmentation and funnel optimisation to campaign execution, delivering strategies that strengthen our online presence, increase website traffic, and drive new client growth through lead generation and sign-ups. This is a high-impact opportunity for someone who thrives in fast-paced environments, has a strong point of view, and is eager to help businesses and accounting firms grow. What you do Reporting to a Senior Digital Marketing Manager, you will support the delivery of the digital channel strategy across the global markets and multiple platforms, to execute high-performing B2B channel strategies. This entails providing direction and oversight in implementing digital campaigns across various channels such as display marketing, programmatic buying, paid social, remarketing, ABM, and analytical reporting. You will be responsible for managing campaign budgets to overall efficiency targets and ensuring campaigns translate to a positive ROI in the short term, but more importantly, deliver long-term business growth. You will partner with the commercial teams on pipeline opportunities and report out frequently on funnel performance and opportunities. You will be responsible for transforming our organisation into a first-party data-driven business, utilising cloud technology to streamline marketing strategies through adtech platforms. This shift is essential for our future, particularly as the digital marketing landscape moves toward a privacy-first approach. Responsibilities include, but not limited to: Design and execute a digital channel strategy (display, programmatic, video, social, search) tailored for finance professionals and accountants to drive engagement, conversions, CPA efficiency, and revenue growth. Develop and implement targeted account segmentation and personalisation strategies by customising campaigns for finance professionals and accountants across different account tiers (1:1, 1:few, 1:many). Leverage intent data and ICP insights to tailor messaging and offers for maximum relevance and impact. Plan and launch multi-channel ABM campaigns across paid media, content syndication, and web personalisation, collaborating with designers, copywriters, and developers to create compelling campaign assets. Design ABM-focused email workflows using marketing automation tools, segmenting lists to engage key stakeholders effectively. Implement the first-party data strategy by collaborating with internal teams and external agencies to operationalise and analyse data, driving performance, customer engagement, and revenue. Advocate for tracking discipline across all marketing campaigns to ensure accuracy and reporting transparency. Maintain adherence to ad fraud protection software across all digital platforms and campaigns. Refine and enhance automation of “cloud-to-marketing” integrations from the data warehouse to various AdTech and MarTech platforms in collaboration with internal and external teams. Manage the digital marketing budget in alignment with the overall strategy, continuously reallocating spend based on performance and acquisition channels. Use operational and analytical data to report on and analyse the effectiveness and performance of marketing campaigns against KPIs. Participate in all commercial pipeline meetings, reporting on funnel targets. Work collaboratively with regional marketing team members across demand generation, content creation, partnerships, customer marketing, and product marketing to align efforts with business goals and KPIs. Collaborate with content and creative marketing teams to develop best-practice creative formats aligned with brand messaging, ICP, and campaign performance goals. Partner closely with the digital and website team to ensure optimal performance for paid search marketing and other paid media channels. Work closely with internal digital teams and external agency partners to align on strategy, execution, and performance, minimising overlap and ensuring operational efficiency across all digital marketing initiatives. How you will engage with stakeholders Close stakeholder engagement will be key to success in this role. Examples include, but are not limited to: Manage the regional commercial team and Head of Marketing NA as your primary stakeholders. Maintain close working relationships with marketing and commercial teams locally and globally to ensure alignment and understand how individual activities may impact digital marketing and account-based marketing campaigns. Collaborate with global website and digital teams to scope and define any improvements to the website and user journey you identify. Partner with the Senior Digital Marketing Manager to: Forecast and track monthly budgets and performance targets by geography against overall budgets and goals. Raise issues and obstacles that may block the delivery of initiatives. Align on high-level priorities and direction as they evolve, or as gray areas and conflicting interests arise.
