LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed. Join us to transform the way the world works. At LinkedIn, our approach to flexible work is centred on trust and optimised for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. We are looking for a Field Marketing Manager with expertise in building and delivering end-to-end execution of integrated marketing programmes that align with regional business priorities. This role combines strategic planning with hands on delivery to influence business outcomes and customer engagement primarily across Australia and New Zealand. The core audience includes Talent (HR) decision makers and key influencer groups such as Recruiters, Learning & Development leaders, CHROs, CTOs, CFOs and other senior stakeholders. The position requires strong collaboration with sales, product marketing and partner teams to develop go-to-market strategies that integrate product and customer value propositions across multiple channels including online, events, partnerships and social. The role demands innovation, data driven decision making and leadership capabilities to thrive in a performance focused environment. Responsibilities Support the development and execution of the Regional Field Marketing Strategy Support the development of strategic marketing planning for customer acquisition and existing customer growth Own and lead projects end-to-end, including defining go-to-market plans through key initiatives (content, account based marketing, executive engagement, customer evidence, events) Owns forecasts Monitor and track results of marketing activity to inform future plans Influence business decisions by articulating insights backed by data to deliver market expansion Collaborate effectively with internal and external stakeholders to ensure cohesive execution Solve structured and ambiguous problems Influence and effectively engage cross functional teams for alignment Strengthen customer engagement and pipeline through strategic GTM execution Develop and execute GTM strategies that integrate product and customer value propositions across multiple channels Work closely with the regional and global customer marketing teams to leverage programmes, content and campaigns to make them impactful and relevant for our target audience Lead with innovation to improve marketing outcomes and drive business impact Basic Qualifications 8 years of B2B marketing experience 2 years of integrated marketing experience Preferred Qualifications Strong communication and collaboration skills across multiple markets, teams and functions Data analysis and interpretation capability Experience creating effective partnerships with sales teams and other cross functionals Understanding of different marketing functions and internal cross functional partners with experience from a matrix organisation Experience creating and implementing successful marketing campaigns strategies Understanding challenges and turning them into impactful marketing strategies and activations Experience working in high growth, performance focused environments Content management, customer evidence programs and account-based marketing experience Suggested Skills Communication Collaboration Project Management Global Data Privacy Notice for Job Candidates ? Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
