Are you a strategic thinker with a creative edge and a passion for digital storytelling? We're seeking a dynamic Social Media & Content Manager to shape and execute online presence across all major platforms. This is a hands-on leadership role ideal for someone who thrives in both strategy and production; leading a small team while personally crafting high-quality visual and written content. About the role Strategy & Leadership Develop and implement a comprehensive social media and content strategy aligned with brand goals. Lead and mentor internal creatives and freelancers (writers, designers, video editors). Define and track KPIs across growth, engagement, conversion, and reach. Own the content calendar to ensure timely, consistent publishing across channels. Content Creation & Production Plan, script, film, and edit short- and long-form videos for social and web. Produce compelling visual and written content for social media, blogs, newsletters, and campaigns. Capture authentic footage of client stories, events, and team culture. Edit using CapCut and Adobe Premiere Pro, ensuring brand consistency, accessibility, and SEO optimisation. Brand Strategy & Management Drive brand visibility, engagement, and loyalty through strategic initiatives. Ensure brand consistency across all internal and external communications. Conduct market and competitor analysis to inform positioning and growth. Collaborate with design and content teams to develop impactful messaging and visuals. Monitor brand performance and refine strategies using analytics. Social Media Management Manage official channels including Instagram, Facebook, LinkedIn, and YouTube. Create engaging campaigns that showcase services, culture, and impact. Oversee community management and escalate reputational issues when needed. Stay ahead of digital trends, especially within aged care and disability support sectors. Collaboration & Brand Development Partner with Marketing, People & Culture, and Operations to align messaging. Lead creative briefing, storyboarding, and approvals. Liaise with external agencies, freelancers, and suppliers as required. About you - 8 years' experience in social media, content production, and brand management. Proven success in developing and executing digital strategies. Strong grasp of digital marketing, storytelling, and audience engagement. Excellent leadership, communication, and project management skills. Data-driven mindset with the ability to translate insights into action. Experience working cross-functionally and with external partners. Proficiency in marketing tools and analytics platforms
