Leading the end to end CRM strategy, for two major Consumer Brands in the Food & Healthy-Living space, reporting directly to the GM of Digital and delivering high-impact win-back, retention & Loyalty strategies, whilst scaling the team. The Role: Working across a high-performing portfolio of two brands, executing and delivering retention and win-back strategies for two major brands in the Consumer space, working across different audience segments & online channels, in a hugely cross-functional role, within one of the most impressive Digital teams in the industry. Essential Skills: A solid background in CRM, Lifecycle, Loyalty & Retention Marketing - experience within subscription based business models would be a huge plus Strong knowledge of major CRM platforms such as SFMC, Klaviyo, Hubspot, Braze or similar The ability to work cross-functionally across the broader Marketing & Digital team, working alongside multiple stakeholders A strong data-driven focus, demonstrated ability to analyse trends and present to wider SLT members Previous experience within FMCG, Consumer or Retail sectors would be really advantageous Extensive AB Testing, Analytics & Reporting experience Experience with leading, scaling and mentoring high-performing teams from junior to senior levels The Benefits: Joining a business that is scaling significantly, with huge backing, operating across both online & offline, in-store channels Western Suburbs Office Location, with 2 days WFH, plus an onsite gym & strong product discounts Reporting directly to the GM of Digital, within a team of super-strong technical minds A high-performance culture built on innovation, forward thinking and a passion for active living, supporting customers to live their best lives Excited to dive straight in? Please get in touch today & apply or send your resume to Charlotte -charlottejohnson@jivaro.com.au
