About us Georgiemane is a dynamic Australian haircare brand revolutionising the industry. Our mission is simple yet powerful: to rejuvenate dry, damaged hair and promote thicker, longer growth. Beyond our products, we are committed to fostering a vibrant, collaborative workplace where creativity thrives and big ideas come to life. We’re on the hunt for a passionate Content Creator to join our team and bring our vision to life through bold, innovative content. About the role As a Content Creator, you’ll be responsible for developing and producing engaging and visually stunning content across all our social media platforms, TikTok, Instagram, Facebook, Snapchat, and more. You’ll work closely with the marketing team to conceptualise, storyboard, and create videos, photography, and graphics that align with Georgiemane’s brand ethos. Your role will involve in-house and on-location shoots, managing product launch campaigns, creating sales content, and editing product imagery. While graphic design skills are not mandatory, they’re a strong bonus. You’ll also be responsible for proactively contributing to and evolving our content strategy, using creativity, data-driven insights and AI to help grow Georgiemane’s online presence, community and sales. Most importantly, we want you to have fun while creating magic for our brand. Key Responsibilities Content Creation Own and execute high-quality videos, photos, and graphics that are tailored to each social media platform, applying what works best for each. Organise and execute in-house and on-location photo and video shoots for product launches and campaigns. Storyboarding & Ideation Proactively brainstorm and script unique ideas, and turn them into engaging content in collaboration with the marketing team. Video & Photo Editing Edit content to perfection using tools like Photoshop and Capcut to ensure all visuals are polished. Retouch and optimise product images for eCommerce and social platforms. Trend Research Stay ahead of social media trends, analysing why they resonate and how they align with the Georgiemane brand. Testing & Reporting Analyse content performance using tools like Instagram Insights and TikTok Analytics, and apply those insights to refine strategies and improve future content. Continuously test new ideas and approaches informed by research, audience trends, and this data on what’s working. Innovation Proactively bring fresh, pioneering ideas to the table that resonate with our audience and reflect our brand identity. Graphic Design Provide graphic design support as needed across various programs (e.g. Canva, Adobe Suite), ensuring high attention to detail and consistency with brand guidelines. What will make you successful Essential Skills Proficiency in content creation, including photography and video production. Strong knowledge of social media trends and algorithms. Advanced skills in Photoshop (or equivalent) for image and video editing. Ability to use cameras confidently and effectively for shoots. Personal Attributes A creative mindset with a strong eye for detail. Ability to thrive in a fast-paced, collaborative environment. Excellent communication skills. A passion for creating engaging, on-brand content Must be living in Sydney, Australia, and willing to travel to our office in Prestons NSW 2170 We’re not just looking for talent, we’re looking for a team player who’s ready to grow with us and take Georgiemane’s content to the next level. If this sounds like you, let’s create something extraordinary together! Please include your portfolio, social media handles or examples of your work with your application so we can see your style and skills in action.
