Job Description Analytics & Reporting Design, build, and maintain Power BI dashboards, semantic models, and curated datasets using tools such as dbt, SQL, and Python. Perform deep-dive analyses into business performance, customer behaviour, and operational trends to uncover actionable insights. Support AI/ML model development and deployment, including feature engineering, model evaluation, and performance monitoring. AI Native Enablement Leverage GPT-based tools and autonomous agents to enable natural language querying and AI-assisted insight generation. Contribute to AI-powered anomaly detection and automated reporting initiatives that enhance decision-making speed and accuracy. Stakeholder Engagement Collaborate with Product, Distribution, Buying, Finance, and Executive teams to deliver both ad hoc and recurring insights that inform strategy and performance. Translate data into clear, actionable recommendations, ensuring insights are accessible to non-technical audiences and senior stakeholders. Data Stewardship Maintain comprehensive documentation for business logic, KPI definitions, and data transformation processes. Champion consistency and reusability through certified semantic models, metric layers, and well-governed reporting standards.