Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$69 billion revenue global technology powerhouse, ranked 196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub . Description and Requirements About the organization and team Report to AP Relationship Marketing Lead by solid line and work closely with Region Commercial marketing team and the rest of the APHQ Commercial marketing team AP CRM Lead leads planning and delivering CRM strategies across the AP region which encourages customer retention and customer loyalty. Key responsibilities Strategic CRM Leadership Define and drive the APAC CRM strategy across commercial marketing functions, aligned to business group priorities and KPIs. Champion a customer-first approach and lead the transformation of CRM from traditional outbound to intelligent, automated engagement. Shape and evolve the use of CRM platforms and marketing automation tools to improve lead conversion, customer retention, and cross-sell/upsell opportunities. Campaign Planning & Execution Oversee the execution of regional lifecycle marketing campaigns—from onboarding to re-engagement—across email, webinars, content journeys, and lead nurturing workflows. Implement segment-based strategies for different customer tiers (enterprise, mid-market, SMB) and lifecycle stages. Coordinate integrated marketing efforts that support commercial sales motions, including ABM, product-specific campaigns, and event follow-ups. Team & Stakeholder Management Lead and mentor a small regional CRM team; foster a culture of experimentation, accountability, and continuous improvement. Partner with business group marketing leads, business teams, and external vendors to align on campaign goals and performance tracking. Educate internal stakeholders on CRM value and ensure adoption of best practices across the organization. Data & Technology Optimization Use CRM and analytics tools (Dynamics 365, Marketo, Domo, Power BI, etc.) to derive actionable insights, generate dashboards, and refine campaign strategy. Manage the database acquisition, update and regular cleansing to drive effectiveness of target audience base across different segment. Regular reports to continuously improve performance across key KPIs (MQLs, engagement, pipeline contribution, account acquisition). Collaborate with the Data & IT teams to ensure data integrity, integration, and compliance (e.g., PDPA, GDPR). Key Interaction with: AP commercial marketing director AP relationship marketing lead & AP commercial marketing HQ team AP country marketing teams AP relationship business leader, AP SMB business leader, AP mid market business leader AP CMO and AP marketing operations Must Have – essential Bachelor's degree in Information Systems, Business or related field At least 8-10 years’ experience in B2B CRM, digital marketing, or customer engagement Proven success leading CRM initiatives across multiple business lines and AP regions, ideally in complex or matrixed organizations. Hands-on experience with CRM/marketing platforms like Dynamics 365, Salesforce, Marketo or Eloqua, and familiarity with data visualization tools (e.g., Power BI). Strong leadership, project management, and cross-functional collaboration skills. Self-Starter/Entrepreneurial Basic knowledge and genuine interest on hardware, services & solution Business level English skills MS Excel and PowerPoint High-level logical thinking, critical thinking Practical, flexible and result oriented mindset (no silo, no bureaucracy) MUST speak English and preferably Mandarin as well Good to have - desirable Work experience in PC/IT industry Work experience in International companies Good understanding of different MarTech platform Experience working in commercial marketing teams supporting enterprise sales and ABM. Knowledge of APAC markets and local data/privacy regulations. Technical understanding of CRM system integration, customer databases, and lead scoring models. Good understanding of different MarTech & digital platform The ideal background of a CRM Manager: Understand B2B marketing with the whole buyers’ journey including the E2E lead generation, nurturing, conversion and closure. Deep knowledge on SFDC, Dynamics 365, Marketo & Eloqua on how it interact with each other Great experience in database management Strong background in customer acquisition, re-engagement and retention strategies. Degree educated with a minimum of 8-10 years CRM experience ideally from an IT or related degree. A Confident and articulate communicator capable of inspiring strong collaboration in an organisation. MUST speak fluent English and other Asian languages a plus Additional Locations : India - Karnātaka - Bangalore India - Karnātaka - BANGALORE India India - Karnātaka India - Karnātaka - Bangalore , India - Karnātaka - BANGALORE NOTICE FOR PUBLIC At Lenovo, we follow strict policies and legal compliance for our recruitment process, which includes role alignment, employment terms discussion, final selection and offer approval, and recording transactions in our internal system. 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