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This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub . Description and Requirements Why does this role exist? Motorola has been transforming the brand in Japan - reaching out younger audience, building awareness, and increasing purchase intention with intensive through the line marketing campaigns. We identify MF1 age group 20-34 (incl. GenZ) as critical source of business and has designed our communication focusing on them while our majority of current source of business are age 40-50s. Now we are aiming higher with execution excellence to make sure all plans are executed properly and seamlessly at shops level across all channels, especially for JP carriers (Softbank/docomo/au) key shops and their online stores. We are seeking a trade marketing expert who is willing to build brand strategy, trade marketing plan, and execute plans in key channels (mainly carriers GMS retailers’ SIM free corners) to win shares in JP android smartphone market. What will be expected to achieve? • Support JP Head of Marketing in finding solutions and ensuring the success of motorola’s offerings in the market, bridging the gap between a marketing strategy and its execution at the shop level. • Lead further brand development and marketing capabilities in shops. • Plan and develop “visibility increase” in key shops/channels across a variety of marketing strategies, product launches, advertising efforts, and in-shop promotions. • Adopt a flexible approach; demonstrate effective reporting and recommendations; Monitor local trends and marketing best practices towards a Japanese audience to ensure plans and outputs are cutting edge, innovative and highly engaging. • Lead existing stakeholders for more data-driven approach to enhance the overall effectiveness of the company’s marketing and sales efforts. • Keep good relationship with agencies, suppliers, and other partners, to continue to gain value for money outputs for our execution excellence. • Build new relationships with relevant parties that can further advance our marketing and branding efforts. Key roles and responsibilities • Negotiate and develop relationship with key stakeholders from carriers/retailers who influence “in-shop” the most. • Adherence to global DNA, brand guidelines and strategy. • To develop trade marketing plans and campaigns that helps sell out by identifying the needs, preferences, and behaviours of customers and channels. • Managing trade marketing budget to ensure optimal allocation of resources and ROI • Design customized trade marketing materials such as brochures, flyers, displays, demo units, merchandising, promotions, and events • Lead training for shop staff including effective demonstrations to their customers by working closely with Motorola sales staff(contractors) • Evaluate the effectiveness of the trade marketing activities and report on the results and insights. Including audit and maintenance of in-shop communication tools for each key product launch • Work together with Motorola sales and lead other marketing members to plan co-marketing/promotion with each carrier which helps motorola’s visibility increase in shop/on their EC site rather than regular discount promotion or carrier’s point give-away programs. Report line & key stakeholders • This position reports to a JP head of marketing and work together with 2 team members (marketing communication manager digital/research specialist) • Work closely with APAC/US marketing team members, JP motorola sales product team members. • Be the first point of contact of employees of Softbank/docomo/au other MNVO retailers (Kaden ryouhanten’s SIM free corners) for trade marketing responsible areas. • Creative agency, printing companies, other vendors. And this new trade marketing manager can make recommendation on any other agencies/vendors if she/he believes they work better for JP Motorola. Must-have qualifications: • 12 years’ experience in trade/retail marketing for B2C brands, FMCG is OK but durable consumer goods preferred. • Deep understanding of trade marketing tactics (offline & online) and the ability to plan and execute programs that link to marketing key strategy • Well-developed skills in branding, designing, and familiarity with latest in-shop tools and sales promotions • Proven skills in project management and executions. • Budget management skills and experience. • Native level in Japanese, English- business level at least in writing if not speaking Good to have: • Experience in a global company • Working for smartphone brands, tablets, PC, other digital appliances, audio. • Worked in start-up companies or who has start-up mind sets. • Experience in adaptation of global creative assets and tools development • Utilize photoshop/illustrator, and possibly can write some copies in Japanese • CRM or loyalty/rewards program hands on experiences Skill/Competency: • Strong interpersonal and communication skills • Demonstrating ownership and working on one's area of responsibility • Being able to commit to a given numerical target, logical analysis and problem-solving skills • Ability to tackle complex and ambiguous problems with minimal instructions. • Attention to detail, ability to prioritize, and manage multiple projects at the same time • A self-starter • Team player • English proficiency at “able to communicate with APAC/US HQ” through conversations or at least via emails (at least one interview will be in English for this position) Additional Locations : Japan - Tōkyō - Chiyoda-Ku Japan Japan - Tōkyō Japan - Tōkyō - Chiyoda-Ku Go back Apply If you require an accommodation to complete this application, please contact ability@lenovo.com
